Sellers sell products directly to Amazon customers. If you manage your products in Seller Central, you are a seller.Vendor
Vendors sell their items directly to Amazon, who then sells them to customers. If you manage your products in Vendor Central or Advantage Central, you are a vendor.Buy Box
The Buy Box is the box on a product detail page where customers begin the purchase process by adding items to their shopping carts. A key feature of the Amazon website is that multiple sellers can offer the same product, so you may compete with other merchants to appear in the Buy Box. Amazon uses performance-based criteria to determine your Buy Box eligibility and placement status. For more information, go here
This control panel within Seller Central enables you to manage your ads, set your advertising spend, and analyze the performance and return on investment for each of your campaigns.Campaign
A campaign is a framework for managing your ads so that you can accomplish your desired business goals. The essential elements of a campaign include campaign name, start date, daily budget, and ad groups.Ad Group
An ad group is a collection of ads within a campaign that share a group of related keywords. Ad groups allow you to further segment a campaign. A campaign is made up of one or more ad groups.Keywords
Keywords are used to target your ads to potential customers. You may select the keywords you’d like to target using manual targeting or let Amazon select the keywords using automatic targeting.