Increase visibility and sales on Amazon
with advertising

Get $50 in free click credits*
New to selling on Amazon? Sign up >
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You must have an active professional seller account and, to use Sponsored Brands and Stores, be enrolled in the Amazon Brand Registry.
For Sponsored Products and Sponsored Brands, you must be able to ship to all US addresses.
Buy Box
The products you advertise with Sponsored Products must be eligible for the Buy Box.* Sponsored Brands will be shown to shoppers regardless of who is winning the Buy Box.
* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.

Eligible advertising categories

For Sponsored Products and Sponsored Brands in the US, product listings must be new and fall into one or more of the available categories listed below. Adult products, used products, or refurbished products are not eligible for advertising.
Arts, Crafts, & Sewing
Automotive Parts & Accessories
Cell Phones & Accessories
Clothing & Accessories
Collectible Coins
Entertainment Collectibles
Fine Art
Grocery & Gourmet Food
Health & Personal Care
Home & Kitchen
Industrial & Scientific
Movies & TV
Musical Instruments
Office Products
Patio, Lawn, & Garden
Pet Supplies
Sports Collectibles
Tools & Home Improvement
Toys & Games
Video Games

Advertise worldwide

It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business. Learn how to get started >

    * Terms and Conditions of the Sponsored Products and Sponsored Brands $50 Promotional Credit.

    For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from January 1st, 2020 through March 31st, 2020, Amazon will automatically apply a promotional credit of $50 to that advertiser's account on the date of registration. Any unused promotional credit will expire after 90 days from the date the promotional credit is applied.
  • Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • The maximum benefit an Advertiser can receive is $50 in promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.