Increase visibility and sales on Amazon with targeted advertising

Advertise on Amazon

We’re offering $50 in free clicks* when you start advertising


Learn which products you can advertise, and which marketplaces you can advertise in.

Seller requirements


You must have an active professional seller account and, to use Sponsored Brands and Stores, be enrolled in the Amazon Brand Registry.


For Sponsored Products and Sponsored Brands, you must be able to ship to all US addresses.

Buy Box

The products you advertise with Sponsored Products must be eligible for the Buy Box.* Sponsored Brands will be shown to shoppers regardless of who is winning the Buy Box.

* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.

Eligible categories

For Sponsored Products and Sponsored Brands in the US, product listings must be new and fall into one or more of the available categories listed below. Adult products, used products, or refurbished products are not eligible for advertising.

Apparel Collectible Coins Jewelry Software
Appliances Computers Luggage Sports
Arts, Crafts & Sewing Electronics Movies & TV Sports Collectibles
Automotive Parts & Accessories Entertainment Collectibles Music Tools & Home Improvement
Baby Fine Art Musical Instruments Toys & Games
Batteries Furniture Office Products Video Games
Beauty Grocery & Gourmet Food Outdoors Watches
Camera Health & Personal Care Patio, Lawn & Garden
Cell Phones & Accessories Home & Kitchen Pet Supplies
Clothing & Accessories Industrial & Scientific Shoes

Advertise worldwide

It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business.

Learn how to get started >

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*US Terms and Conditions of the Sponsored Products and Sponsored Brands $50 Promotional Credit. For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from October 1st, 2018 through December 31st, 2018 and registers their payment method before January 31st, 2019, Amazon will apply a promotional credit of $50 to that advertiser's account. Promotional credits will automatically be applied upon the advertiser’s registration of their payment method associated to their advertising account. Any unused promotional credit will expire after 90 days from the date the promotion credit is applied.

  • Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.