Learn which products you can advertise, and which marketplaces you can advertise in.
You must have an active professional seller account and, to use Headline Search Ads, be enrolled in the Amazon Brand Registry.
You must be able to ship to all
The products you advertise with Sponsored Products must be eligible for the Buy Box.* Headline Search Ads will be shown to shoppers regardless of who is winning the Buy Box.
* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.
For Sponsored Products and Headline Search Ads in the US, product listings must be new and fall into one or more of the available categories listed below. Adult products, used products, or refurbished products are not eligible for advertising.
Industrial & Scientific
Arts, Crafts & Sewing
Movies & TV
Automotive Parts & Accessories
Tools & Home Improvement
Toys & Games
Grocery & Gourmet Food
Patio, Lawn & Garden
Cell Phones & Accessories
Health & Personal Care
Clothing & Accessories
Home & Kitchen
It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business. Learn more >
* Terms and Conditions of the Amazon Sponsored Products $50 Click Credit Promotion. For Amazon sellers that register for a new Amazon Sponsored Products account from October 1st, 2017, through December 31st, 2017, Amazon will apply a promotional credit of $50 to that advertiser's Sponsored Products account. Any unused promotional credit will expire the earlier of 90 days after the advertiser’s launch of their first Sponsored Products campaign or January 31st, 2018.
Advertisers must maintain a Sponsored Products account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
Advertisers must provide a valid payment method to receive the promotional credit.
This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
This offer is void where prohibited and in the event of fraud, mistake or any failure to satisfy any terms of the offer.
Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
Limit one promotional credit per Sponsored Products account.