Grow brand loyalty and sales on Amazon with advertising

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Advertising solutions for brand owners

Success on Amazon is about more than the number of sales you make in a day—it's also about building brand loyalty and bringing shoppers back to purchase your products over and over again. Our advertising products for brand owners, Sponsored Brands and Stores, are specially designed to help you introduce your brand to shoppers and develop that recognition and loyalty.

Multiple ad products for your business

Registered brand owners on Amazon are eligible for 3 ad products:
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Sponsored Brands are keyword-targeted ads that showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products listings, these ads appear within search results.
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Stores are multipage shopping destinations for individual brands that let you showcase your brand story and product offerings. Stores require no website experience and are completely free to use.
Illustration of a Sponsored Products ad on Amazon
Sponsored Products are keyword-targeted ads that promote individual listings on search results pages and product detail pages, helping boost sales and product visibility on Amazon.
Use all 3 advertising solutions together to help achieve your business goals, expand your audience, and build brand loyalty.

How to build your advertising strategy on Amazon

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Start with Sponsored Products for automatically generated ads that can go live in minutes. Control costs by setting your own bid on keywords and overall budget. With the automatic targeting feature, Amazon will do the work of finding relevant keywords. As you learn which ones work best for your goals, you can create a Sponsored Products campaign with manual targeting that features these keywords.
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Once you launch your first Sponsored Products campaign, you can start using Sponsored Brands. These ads offer greater customization by showcasing your brand logo and your own compelling headline. Choose 3 products that are successful and iconic for your brand. Shoppers can click on the products to reach their detail pages, or click your logo or headline to reach a custom landing page or Store. Select keywords that are relevant for your products and brand. Use your Sponsored Products keyword performance data to guide your choices.
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Build your Store for a digital storefront that will shape how your brand appears on Amazon. Use preset templates to create a compelling page that is automatically optimized for desktop, mobile, and tablet. Add custom widgets to feature new products, best sellers, and even customized recommendations for shoppers.
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Once you build your Store, drive traffic there with Sponsored Brands for a uniquely brand-centric shopping experience that helps ensure customers see your brand the way you want to be seen. You can also incorporate your Store into external marketing efforts with a unique branded URL.
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Track performance of your ad campaigns and Store with dashboards that help you visualize trends and track metrics from impressions and clicks to sales and spend. Impressions will give you a sense of how much awareness you are driving with your ad campaigns, and which campaigns are helping you grow your brand audience, while sales indicate how much of that awareness is converting into purchases.


Get the most out of your advertising strategy by using our educational resources to learn tips and best practices, see product demos, and keep up with product news.