Join the Amazon Family of Brands

Our Brands is a collection of Amazon private brands and a curated selection of brands sold exclusively on Amazon. With Our Brands, we are bringing high-quality products at great prices to our global network of customers both directly (B2C) and commercially (B2B).
Our Brands Benefits
Onboarding Support
You'll receive guided support and a free toolset of products to tell your brand story and track performance.
Marketing Services
Brands will receive a suite of marketing support executed by our Amazon merchandising team. Products with high ratings and reviews can receive additional placements across Amazon.com.
Venue to Test & Learn
You can easily test new innovative products and get quick customer feedback.
Participating Categories
Apparel & Accessories
Automotive
Baby
Beauty
Business & Industrial
Consumer Electronics
Food & Beverages
Health & Wellness
Home & Kitchen
Household & Personal Care
Lawn & Garden
Office Supplies
Pets
Shoes
Sporting & Outdoors
Tools & Home Improvement
Toys
and more
Featured Brands

Become an Our Brands supplier