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Learn from Amazon Sellers

All kinds of businesses and individuals are finding success with Selling on Amazon. Get inspiration and practical insights from Amazon.com third-party sellers in these success stories.

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You plan to sell more than 40 items a month

Unlimited sales for $39.99 a month + other selling fees


You plan to sell fewer than 40 items a month

$0.99 per sale + other selling fees

Featured Story

Selling Online Helps Business Weather New England Winters
How One Exercise Equipment Business Stays Fit

A keen eye for spotting consumer trends over the years has helped Hal Lier make a success of his Vermont-based business, moving from storefronts to selling online, and most recently to branding his own line of fitness accessories.

"Over the past decade, I went from thinking of Amazon as someplace I thought we might want to be to seeing a substantial part of our sales each year coming from selling on Amazon," he says.

Nefitco, the business Hal founded nearly 25 years ago as New England Fitness Company, is a positive example of how selling online can help remove the hurdles to business success. "We began by selling exercise equipment in storefronts to walk-in traffic," he explains. "In our peak season, January through March in Vermont and New Hampshire, lots of people walked through the door. Then, in the warmer months practically no one walked in."

"What eCommerce and Amazon in particular have done for Nefitco is that we now have lots of people coming through the door. That door is the Internet and it is open 365 days a year," he says. "As a result, we have a year-round business with stable, predictable income each month. Today, our largest customer base is California, followed by Florida and Texas, instead of just our local area. It's been a real eye-opener for me."

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Highlighted Stories

Nothing Plain About This Vanilla's Success

Scientist Daphna Havkin-Frenkel creates popular natural-vanilla products, and Amazon helps her put them in kitchens around the world.

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Choosing a Richer Life Guides Sellers to Success

For Brandon Easley, spotting a good deal has helped him accomplish his dream of spending more time with his young family.

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Surviving a Recession's Siege

When the nation's economy threatened to cut off revenue for Ron Toms's model catapult business, his Amazon sales save the day.

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"Taking a Gamble" — and Winning

Concerned about not being "big enough" for Amazon, Lynn Williams takes a chance and finds "miraculous" success for her jewelry-organizer business.

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Please Note: All new Selling on Amazon subscriptions include access to sell on Amazon.com as well as Amazon.ca. Fees, available product categories, and selling requirements may vary between the two marketplaces.

*Offer limited to new Professional Selling on Amazon subscriptions only. Offer is not available to sellers who have previously registered to list on Amazon.com. Offer includes one month of subscription fees only (you will be charged other fees, including referral fees, for items that sell on Amazon). A credit of $39.99 will be posted to your seller account to offset one month of subscription fees charged. Other limitations apply. After the trial period, we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.