Sell on Amazon
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Start Selling Online - Fast
Reach hundreds of millions of Amazon customers |
Choose Your Selling Plan
When choosing a Selling Plan, consider the products you want to list. Both Individual and Professional Sellers can list products in more than 20 categories. Another 10 categories are available only to Professional Sellers who apply for permission and meet requirements.
Learn more about product categories.
Selling Plans
We offer two Selling on Amazon plans. Which suits your needs?
| Selling Plan Features |
Professional |
Individual |
|---|---|---|
| Best for sellers who | Plan on selling more than 40 items a month | Plan on selling fewer than 40 items a month |
| Monthly subscription fee | $39.99 | NA |
| Selling fees | Per-item referral fees & variable closing fees1 | $0.99 per item + referral fees & variable closing fees1 |
*Offer limited to new Professional Selling on Amazon subscriptions only. Offer is not available to sellers who have previously registered to list on Amazon.com. Offer includes one month of subscription fees only (you will be charged other fees, including referral fees, for items that sell on Amazon.com). A credit of $39.99 will be posted to your seller account to offset one month of subscription fees charged. Other limitations apply. After the trial period we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.
1variable closing fees applies to only Media products
Selling Fees
Per-item fees
Professional Selling Plan: no per-item fee
Individual Selling Plan: $0.99 fee for each item sold
When your item sells, Amazon collects the amount paid by the buyer (including the
item price and any shipping, gift
wrap, or other charges). Amazon platform shipping rates apply to media products
(books, music, video, DVD, software,
and video games) sold by Professional Sellers, and to all products sold by
Individual Sellers. Only Professional
Sellers can offer gift wrap.
See Shipping Credits by Category for a table of Amazon platform shipping rates.
Shipping Fees (Fulfilling Orders)
When you fulfill orders yourself, Amazon platform shipping rates apply to media products (books, music, video, DVD, software, and video games) sold by Professional Sellers, and to all products sold by Individual Sellers. We charge these shipping rates based on the product category and shipping service selected by the buyer, and then pass the amount on to you.View Shipping Credits by Category.
Shipping Credits for Individual
Sellers
For Individual Sellers, shipping rates
and service levels for all product
categories are set by Amazon. When you sell your items on Amazon.com, Amazon gives
you a shipping credit to help
cover your shipping costs. The amount you will receive as a shipping credit for an
order depends on the product
category and shipping service selected by the buyer.
Here's how to determine the amount of your shipping credit if your item sells:
Shipping Credits for Professional
Sellers
Professional Sellers can set their own
shipping rates and service levels
for all product categories other than Books, CD and Vinyl, Video and DVD. When you
sell your Books, CD and Vinyl,
Video and DVD items on Amazon.com, Amazon gives you a shipping credit to help cover
your shipping costs. The amount
you will receive as a shipping credit for an order depends on the product category
and shipping service selected by
the buyer. Here's how to determine the amount of your shipping credit if your item sells:
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For products that Amazon fulfills for you, in addition to the Selling on Amazon fees, you will be charged fees for order fulfillment, storage and optional services. See fees page for more information. Learn more about Fulfillment by Amazon.
Fees for Media Products
Referral Fees
Sellers pay a referral fee on each media item sold.
For media products (books, music, video, DVD, software, and video games), Amazon
deducts as a referral fee a
percentage of the item price, excluding any taxes collected through Amazon tax
collection services.
Variable Closing Fees
For each media item that is sold, sellers also pay a variable closing fee.
The referral fee percentages and variable closing fees for media products are shown
in the table below.
| Media Category |
Referral Fee Percentage (% of product price) |
Variable Closing Fee (Fixed amount per item) |
|---|---|---|
| Books | 15% | $1.35 |
| CD and Vinyl | 15% | $1.35* |
| DVD | 15% | $1.35* |
| Software & Computer Games | 15% | $1.35 |
| Videos VHS | 15% | $1.35* |
| Video Games | 15% | $1.35 |
| Video Game Consoles | 8% | $1.35 |
| *Through April 23, 2014, the variable closing fee is $0.80 for these product types in Fulfillment by Amazon orders. | ||
The following example illustrates how referral fees, variable closing fees and shipping credits are calculated:
Example 1: Individual Seller
- An Individual Seller sells a book for $10 to a customer in the US who has selected standard shipping.
- The seller receives $10.00 for the sale of the book and $3.99 as the standard shipping credit.
- The seller is charged $1.50 for the 15% referral fee and $1.35 for the variable closing fee.
You Ship (Self Fulfillment)
| Credits | |
| Item price | $10.00 |
| Standard domestic shipping credit | $3.99 |
| Selling Fees | |
| Referral Fee: 15% x $10 | ($1.50) |
| Variable Closing Fee | ($1.35) |
| Fixed per-item fee | ($0.99) |
| Outbound Shipping: minus your pack/shipping costs | |
| Sale Proceeds $ | |
| Net amount credited to you | $10.15* |
| *To determine true sale proceeds calculate your packing and shipping costs and subtract from net amount credited line. | |
Amazon Ships (Fulfillment by Amazon)
| Credits | |
| Item price | $10.00 |
| Selling Fees | |
| Referral Fee 15% x $10 | ($1.50) |
| Variable Closing Fee | ($1.35) |
| Fixed per-item fee | ($0.99) |
| Fulfillment by Amazon Fees | |
| Order Handling | ($0.00) |
| Pick & Pack | ($1.00) |
| Weight Handling* | ($0.76) |
| Outbound Shipping | N/A |
| 30 Day Storage** | ($0.01) |
| Sale Proceeds $ | |
| Net amount credited to you | $4.39 |
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* Outbound Shipping Weight: 2 pounds |
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Example 2: Professional Seller
- A Professional Seller sells a book for $10 to a customer in the US who has selected standard shipping.
- The seller receives $10.00 for the sale of the book and $3.99 as the standard shipping credit. Seller is charged $1.50 for the 15% referral fee on the item price of $10, and $1.35 as the variable closing fee.
- Professional Sellers are not charged a fixed per-item fee since they are charged a $39.99 per month subscription fee.
| Credits | |
| Item price | $10.00 |
| Standard domestic shipping credit | $3.99 |
| Selling Fees | |
| Referral Fee 15% x $10 | ($1.50) |
| Variable Closing Fee | ($1.35) |
| Sale Proceeds $ | |
| Net amount credited to you | $11.14 |
Example 3: Professional Seller
- A Professional Seller sells a video game for $30 to a customer in the US who has selected gift-wrap services and standard shipping. Seller charges the buyer $5.00 for gift-wrapping and $4.00 for domestic standard shipping.
- Seller receives the item price of $30.00, the $5.00 gift-wrap fee and the $4.00 shipping fee, and is charged $5.25 for the 15% referral fee on the item price plus gift-wrap, and $1.35 as the variable closing fee.
- Professional Sellers are not charged a fixed per-item fee since they are charged a $39.99 per month subscription fee.
| Credits | |
| Item price | $30.00 |
| Gift-wrap fee charged to buyer | $5.00 |
| Standard domestic shipping credit | $4.00 |
| Selling Fees | |
| Referral Fee: 15% x ($30+$5) | ($5.25) |
| Variable Closing Fee | ($1.35) |
| Sale Proceeds $ | |
| Net amount credited to you | $32.40 |
Fees for Non-Media Products
Referral Fees
Sellers pay a referral fee on each non-media item sold.
(For products other than books, music, video, DVD, software, and video games)
For non-media products, Amazon deducts as a referral fee a percentage of the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges), excluding any taxes collected through Amazon tax collection services.
Below are the referral fees of non-media products, by category.
| Category (Non-Media Product) | Professional Selling Plan | Individual Selling Plan | Referral Fee |
|---|---|---|---|
| Baby Products (excluding Baby Apparel) |
|
|
15% |
| Beauty |
|
|
15% |
| Camera & Photo |
|
|
8% |
| Consumer Electronics |
|
|
8% |
| Electronic Accessories |
|
|
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| Grocery & Gourmet Food |
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|
15% |
| Health & Personal Care |
|
|
15% |
| Home & Garden (including Pet Supplies) |
|
|
15% |
| Kitchen |
|
|
15% |
| Kindle Accessories |
|
|
25% |
| Musical Instruments |
|
|
15% |
| Office Products |
|
|
15% |
| Personal Computer |
|
|
6% |
| Sports & Outdoors |
|
|
15% |
| Tools & Home Improvement |
|
|
12% |
| Toys & Games2 |
|
|
15% |
| Unlocked Cell Phone |
|
|
8% |
| Everything Else |
|
|
15% |
| Categories Requiring Pre-Approval | Contact us for approval | ||
| Automotive Parts & Accessories |
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|
12% |
| Clothing, Accessories & Luggage |
|
|
15% |
| Gift Cards |
|
|
20% |
| Industrial & Scientific |
|
|
12% |
| Jewelry3 |
|
|
20% |
| Motorcycles, ATV & Protective Gear |
|
|
12% |
| Shoes |
|
|
15% |
| Sports and Entertainment Collectibles |
|
|
6-20%4 |
| Watches |
|
|
15% |
1$1.00 minimum does not apply to sellers who pay a $0.99 per item fee.
2Toys & Games has Holiday Selling Guidelines
To maintain buyer confidence in Amazon this holiday season, we are implementing Holiday Selling Guidelines for the Toys & Games store. Effective November 13, 2012, only sellers who meet the following performance criteria will be eligible to sell in the Toys & Games category from November 13, 2012 through the first week in January 2013. Webstore sellers are also subject to these guidelines.
- Your first sale on Amazon.com must be prior to September 17, 2012. The sale does not need to be specific to the Toys store.
- You must have processed and shipped at least 25 orders during the 60 consecutive days preceding November 1, 2012. The orders do not need to be specific to the Toys store.
- Your pre-fulfillment cancel rate must be no greater than 1.75% for the trailing 30 days preceding November 1, 2012.
- Your late shipment rate must be no greater than 4% for the trailing 30 days preceding November 1, 2012.
- Your order defect rate must be no greater than 1% short term as of November 1, 2012.
Your orders that use Fulfillment by Amazon will not be subject to the holiday season restrictions provided your account is in good standing.
Amazon Services reserves the right to cancel listings, remove selling privileges, and prohibit the sale of specific products to maintain a marketplace that is safe for buyers.
3New applications to sell in the Jewelry category may be submitted for future consideration.
Applications are not actively being reviewed at this time. If you wish to be notified when applications are being reviewed again, please complete the Contact Us form.
4Sports and Entertainment Collectibles Referral Fees:
- 20% for the portion of the total sales price up to $100 (with a minimum referral fee of $1.00);
- 10% for any portion of the total sales price greater than $100 up to $1,000; and
- 6% for any portion of the total sales price greater than $1,000
The following examples illustrate how fees are calculated for non-media items:
Example 4: Professional Seller
- A Professional Seller sells a camera that weighs 3lbs for $200 to a customer in the US who has selected standard shipping, for which seller charges $7.00.
- Seller is charged the Camera and Photo category referral fee of 8% on the total sales price of $207 (item price + shipping price).
You Ship (Self Fulfillment)
| Credits | |
| Item price | $200.00 |
| Standard domestic shipping credit | $7.00 |
| Selling Fees | |
| Referral Fee 8% x $207 | ($16.56) |
| Outbound Shipping: minus your pack/shipping costs | |
| Sale Proceeds $ | |
| Net amount credited to you | $190.44* |
| *To determine true sale proceeds calculate your packing and shipping costs and subtract from net amount credited line. | |
Amazon Ships (Fulfillment by Amazon)
| Credits | |
| Item price | $200.00 |
| Selling Fees | |
| Referral Fee 8% x $200 | ($16.00) |
| Fulfillment by Amazon Fees | |
| Order Handling | ($1.00) |
| Pick & Pack | ($1.00) |
| Weight Handling# | ($1.20) |
| Outbound Shipping | N/A |
| 30 Day Storage* | ($0.03) |
| Sale Proceeds $ | |
| Net amount credited to you | $180.77 |
| *Product Dimensions: 6.2 x 5.6 x 2.3 inches #Shipping Weight: 3lbs |
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Example 5: Individual Seller
- An Individual Seller sells a camera that weighs 3lbs for $200 to a customer in the US who has selected standard shipping.
- Seller receives the $200 for the sale of the camera and $5.99 as the standard shipping credit. Seller is charged the Camera and Photo category referral fee of 8% on the total sales price, and $0.99 as the fixed per-item closing fee.
| Credits | |
| Item price | $200.00 |
| Shipping credit ($4.49+$0.50/lb.) |
$5.99 |
| Selling Fees | |
| Referral Fee: 8% x $205.99 | ($16.48) |
| Fixed per-item fee | ($0.99) |
| Sale Proceeds $ | |
| Net amount credited to you | $188.52 |
