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Sell on Amazon

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Individual Get Started

Choose Your Selling Plan

When choosing a Selling Plan, consider the products you want to list. Both Individual and Professional Sellers can list products in more than 20 categories. Another 10 categories are available only to Professional Sellers who apply for permission and meet requirements.

Learn more about product categories.

Selling Plans

We offer two Selling on Amazon plans. Which suits your needs?

Selling Plan Features

Professional

Individual

Best for sellers who Plan on selling more than 40 items a month Plan on selling fewer than 40 items a month
Monthly subscription fee $39.99 NA
Selling fees Referral fees & variable closing fees1 $0.99 per item + referral fees & variable closing fees1

*Offer limited to new Professional Selling on Amazon subscriptions only. Offer is not available to sellers who have previously registered to list on Amazon.com. Offer includes one month of subscription fees only (you will be charged other fees, including referral fees, for items that sell on Amazon.com). A credit of $39.99 will be posted to your seller account to offset one month of subscription fees charged. Other limitations apply. After the trial period we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.

1Variable closing fees only apply to Media products.

Selling Fees

Per-item fees

Professional Selling Plan: no per-item fee
Individual Selling Plan: $0.99 fee for each item sold

When your item sells, Amazon collects the amount paid by the buyer (including the item price and any shipping, gift wrap, or other charges). Amazon platform shipping rates apply to media products (books, music, video, DVD, software, and video games) sold by Professional Sellers, and to all products sold by Individual Sellers. Only Professional Sellers can offer gift wrap.

See Shipping Credits by Category for a table of Amazon platform shipping rates.


Shipping Fees (Fulfilling Orders)

When you fulfill orders yourself, Amazon platform shipping rates apply to media products (books, music, video, DVD, software, and video games) sold by Professional Sellers, and to all products sold by Individual Sellers. We charge these shipping rates based on the product category and shipping service selected by the buyer, and then pass the amount on to you.View Shipping Credits by Category.

Shipping Credits for Individual Sellers
For Individual Sellers, shipping rates and service levels for all product categories are set by Amazon. When you sell your items on Amazon.com, Amazon gives you a shipping credit to help cover your shipping costs. The amount you will receive as a shipping credit for an order depends on the product category and shipping service selected by the buyer.

Here's how to determine the amount of your shipping credit if your item sells:
Category Domestic Standard* Domestic Expedited* Domestic Two Day Domestic One Day International Standard International Expedited
Books $3.99 $6.99 $14.95 $19.99 $16.95 up to 1lb.
$24.95 over 1lb.
$46.50
CD and Vinyl $3.99 $6.19 $14.95 $19.99 $14.95 $46.50
DVDs $3.99 $6.19 $14.95 $19.99 $14.95 $46.50
Software & Computer Games $3.99 $6.99 Not available
Videos $3.99 $6.19 $14.95 $19.99 $14.95 $46.50
Video Games $3.99 $6.99 Not available
All other categories $4.49 + $0.50/lb.** $6.49 + $0.99/lb.** Not available
* Includes APO, FPO, and US Protectorate addresses.
** Refers to the weight of the item, excluding the seller's packaging.
Shipping Credits for Professional Sellers
Professional Sellers can set their own shipping rates and service levels for all product categories other than Books, CD and Vinyl, Video and DVD. When you sell your Books, CD and Vinyl, Video and DVD items on Amazon.com, Amazon gives you a shipping credit to help cover your shipping costs. The amount you will receive as a shipping credit for an order depends on the product category and shipping service selected by the buyer.

Here's how to determine the amount of your shipping credit if your item sells:
Category Domestic Standard* Domestic Expedited* Domestic Two Day Domestic One Day International Standard International Expedited
Books $3.99 $6.99 $14.95 $19.99 $16.95 up to 1lb.
$24.95 over 1lb.
$46.50
CD and Vinyl $3.99 $6.19 $14.95 $19.99 $14.95 $46.50
DVDs $3.99 $6.19 $14.95 $19.99 $14.95 $46.50
Software & Computer Games Seller has the ability to set their own shipping rate
Videos $3.99 $6.19 $14.95 $19.99 $14.95 $46.50
Video Games Seller has the ability to set their own shipping rate
All other categories Seller has the ability to set their own shipping rate
* Includes APO, FPO, and US Protectorate addresses.

For products that Amazon fulfills for you, in addition to the Selling on Amazon fees, you will be charged fees for order fulfillment, storage and optional services. See fees page for more information. Learn more about Fulfillment by Amazon.

Fees for Media Products

Referral Fees

Sellers pay a referral fee on each media item sold.

For media products (books, music, video, DVD, software, and video games), Amazon deducts as a referral fee a percentage of the item price, excluding any taxes collected through Amazon tax collection services.

Variable Closing Fees

For each media item that is sold, sellers also pay a variable closing fee.

The referral fee percentages and variable closing fees for media products are shown in the table below.

Media Category

Referral Fee Percentage

(% of product price)

Variable Closing Fee

(Fixed amount per item)

Books 15% $1.35
CD and Vinyl 15% $1.35
DVD 15% $1.35
Software & Computer/Video Games 15% $1.35
Videos VHS 15% $1.35
Video Game Consoles 8% $1.35

The following example illustrates how referral fees, variable closing fees and shipping credits are calculated:

Example 1: Individual Seller

  • An Individual Seller sells a book for $10 to a customer in the US who has selected standard shipping.
  • The seller receives $10.00 for the sale of the book and $3.99 as the standard shipping credit.
  • The seller is charged $1.50 for the 15% referral fee and $1.35 for the variable closing fee.

You Ship (Self Fulfillment)

Credits
Item price $10.00
Standard domestic shipping credit $3.99
Selling Fees
Referral Fee: 15% x $10 ($1.50)
Variable Closing Fee ($1.35)
Fixed per-item fee ($0.99)
Outbound Shipping: minus your pack/shipping costs
Sale Proceeds $
Net amount credited to you $10.15*
*To determine true sale proceeds calculate your packing and shipping costs and subtract from net amount credited line.

Amazon Ships (Fulfillment by Amazon)

Credits
Item price $10.00
Selling Fees
Referral Fee 15% x $10 ($1.50)
Variable Closing Fee ($1.35)
Fixed per-item fee ($0.99)
Fulfillment by Amazon Fees
Order Handling ($0.00)
Pick & Pack ($1.02)
Weight Handling* ($0.76)
Outbound Shipping N/A
30 Day Storage** ($0.01)
Sale Proceeds $
Net amount credited to you $4.37

* Outbound Shipping Weight: 2 pounds
** Product Dimensions: 10 x 7.1 x 0.3 inches

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Example 2: Professional Seller

  • A Professional Seller sells a book for $10 to a customer in the US who has selected standard shipping.
  • The seller receives $10.00 for the sale of the book and $3.99 as the standard shipping credit. Seller is charged $1.50 for the 15% referral fee on the item price of $10, and $1.35 as the variable closing fee.
  • Professional Sellers are not charged a fixed per-item fee since they are charged a $39.99 per month subscription fee.
Credits
Item price $10.00
Standard domestic shipping credit $3.99
Selling Fees
Referral Fee 15% x $10 ($1.50)
Variable Closing Fee ($1.35)
Sale Proceeds $
Net amount credited to you $11.14

Example 3: Professional Seller

  • A Professional Seller sells a video game for $30 to a customer in the US who has selected gift-wrap services and standard shipping. Seller charges the buyer $5.00 for gift-wrapping and $4.00 for domestic standard shipping.
  • Seller receives the item price of $30.00, the $5.00 gift-wrap fee and the $4.00 shipping fee, and is charged $5.25 for the 15% referral fee on the item price plus gift-wrap, and $1.35 as the variable closing fee.
  • Professional Sellers are not charged a fixed per-item fee since they are charged a $39.99 per month subscription fee.
Credits
Item price $30.00
Gift-wrap fee charged to buyer $5.00
Standard domestic shipping credit $4.00
Selling Fees
Referral Fee: 15% x ($30+$5) ($5.25)
Variable Closing Fee ($1.35)
Sale Proceeds $
Net amount credited to you $32.40
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Fees for Non-Media Products

Referral Fees

Sellers pay a referral fee on each non-media item sold. Items sold in several categories have a per-item minimum referral fee as listed below; sellers pay the greater of the referral fee or the per-item minimum referral fee.

(For products other than books, music, video, DVD, software, and video games)

For non-media products, Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges), excluding any taxes collected through Amazon tax collection services.

Below are the referral fees of non-media products, by category.

Category (Non-Media Product) Professional Selling Plan Individual Selling Plan Referral Fee Percentages Applicable Minimum Referral Fee
(applied on a per-item basis)
Baby Products (excluding baby apparel) fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Camera & Photo fees for non-media products professional sellers fees for non-media products individual sellers 8% $1.00
Consumer Electronics fees for non-media products professional sellers fees for non-media products individual sellers 8% $1.00
Electronics Accessories fees for non-media products professional sellers fees for non-media products individual sellers

• 15% for the portion of the total sales price up to $100; and

• 8% for any portion of the total sales price greater than $100

$1.001
Home & Garden (including Pet Supplies) fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Kindle Accessories and Amazon Fire TV Accessories fees for non-media products professional sellers fees for non-media products individual sellers 25%
Kitchen fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Major Appliances fees for non-media products professional sellers fees for non-media products individual sellers

• 15%for the portion of the total sales price up to $300; and

• 8% for any portion of the total sales price greater than $300

$1.00
Musical Instruments fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Office Products fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Outdoors fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Personal Computers fees for non-media products professional sellers fees for non-media products individual sellers 6% $1.00
Sports (excluding Sports Collectibles) fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Tools & Home Improvement fees for non-media products professional sellers fees for non-media products individual sellers 12% $1.00
Toys & Games fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.002,3
Unlocked Cell Phones fees for non-media products professional sellers fees for non-media products individual sellers 8% $1.00
Everything Else4 fees for non-media products professional sellers fees for non-media products individual sellers 15%
Categories Requiring Pre- Approval Contact us for approval
Automotive & Powersports fees for non-media products professional sellers fees for non-media products individual sellers
12%, except 10% for tires and wheels products
$1.00
Beauty fees for non-media products professional sellers fees for non-media products 

individual sellers 15% $1.00
Clothing & Accessories fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Collectible Coins fees for non-media products professional sellers fees for non-media products 

individual sellers

• 15% for the portion of the total sales price up to $250; and

• 10% for any portion of the total sales price greater than $250 up to $1,000; and

• 6% for any portion of the total sales price greater than $1,000

$1.00
Fine Art fees for non-media products professional sellers fees for non-media products 

individual sellers

• 20% for the portion of the total sales price up to $100; and

• 15% for any portion of the total sales price greater than $100 up to $1,000; and

• 10% for any portion of the total sales price greater than $1,000 up to $5,000; and

• 5% for any portion of the total sales price greater than $5,000

$1.00
Gift Cards fees for non-media products professional sellers fees for non-media products individual sellers 20%
Grocery & Gourmet Food fees for non-media products professional sellers fees for non-media products 

individual sellers 15%
Health & Personal Care (including Personal Care Appliances) fees for non-media products professional sellers fees for non-media products 

individual sellers 15% $1.00
Industrial & Scientific (including Food Service and Janitorial & Sanitation) fees for non-media products professional sellers fees for non-media products individual sellers 12% $1.00
Jewelry5 fees for non-media products professional sellers fees for non-media products individual sellers 20% $2.00
Luggage & Travel Accessories fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Shoes, Handbags & Sunglasses fees for non-media products professional sellers fees for non-media products individual sellers 15% $1.00
Sports & Entertainment Collectibles fees for non-media products professional sellers fees for non-media products individual sellers

• 20% for the portion of the total sales price up to $100; and

• 10% for any portion of the total sales price greater than $100 up to $1,000; and

• 6% for any portion of the total sales price greater than $1,000

Watches fees for non-media products professional sellers fees for non-media products individual sellers 15%6 $2.00

Example 1: In a category that has 15% referral fee percentage and a minimum referral fee of $1.00, an item with a total sales price (item price + giftwrap + shipping) of $6.00 will have a referral fee of $1.00 (i.e., the $1.00 minimum referral fee, which is greater than 15% of the total sales price).

Example 2: In a category that has 15% referral fee percentage and a minimum referral fee of $1.00, an item with a total sales price (item price + giftwrap + shipping) of $20.00 will have a referral fee of $3.00 (i.e., 15% of the total sales price, which is greater than the $1.00 minimum referral fee).

1 Prior to May 16, 2014, the $1.00 per item minimum referral fee for Electronics Accessories products only applied to sellers on the Professional selling plan. Effective May 16, 2014, the $1.00 per item minimum referral fee for Electronics Accessories products also applies to sellers on the Individual selling plan.

2The $1.00 per item minimum referral fee does not apply to Collectible Cards products in the Toys & Games category.

3 To maintain a great customer experience this holiday season, we are announcing the holiday selling guidelines for the Toys & Games store.

Effective November 18, 2014, only sellers who meet the following criteria will be eligible to sell in the Toys & Games category from November 18, 2014 through the first week in January 2015.

  • Your first sale on Amazon.com must occur prior to September 18, 2014. The sale does not need to be specific to the Toys & Games store.
  • You must process and ship at least 25 orders from September 1 through October 31, 2014. The orders do not need to be specific to the Toys & Games store.
  • Your pre-fulfillment cancel rate for the period from October 1 through October 31, 2014 must be no greater than 1.75%.
  • Your late shipment rate for the period from October 1 through October 31, 2014 must be no greater than 4%.
  • Your order defect rate must be no greater than 1% short term as of November 1, 2014.

Orders that use Fulfillment by Amazon will not be subject to the above criteria provided your account is in good standing.

Webstore 1.0 sellers are subject to these guidelines (if you do not have a drop down box with your Webstore name at the top right of the page in Seller Central, then you are a Webstore 1.0 seller).

Amazon Services reserves the right to cancel listings, remove selling privileges, and prohibit the sale of specific products to maintain a marketplace that is safe for buyers.

4 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.

5 New applications to sell in the Jewelry category may be submitted for future consideration. Applications are not actively being reviewed at this time. If you wish to be notified when applications are being reviewed again, please complete the Contact Us form.

6 Effective January 16, 2014 until October 30, 2014, the Watches category will have the following fee structure:
  • 15% for the portion of the total sales price up to $800.00 (with a minimum referral fee of $2.00 per item)*;
  • 12% for any portion of the total sales price from $800.01 up to $2,000.00;
  • 9% for any portion of the total sales price from $2,000.01 up to $5,000.00; and
  • 6% for any portion of the total sales price greater than $5,000.00

*After October 30, 2014, the minimum referral fee of $2.00 per item will continue to apply.

The following examples illustrate how fees are calculated for non-media items:

Example 4: Professional Seller

  • A Professional Seller sells a camera that weighs 3lbs for $200 to a customer in the US who has selected standard shipping, for which seller charges $7.00.
  • Seller is charged the Camera and Photo category referral fee of 8% on the total sales price of $207 (item price + shipping price).

You Ship (Self Fulfillment)

Credits
Item price $200.00
Standard domestic shipping credit $7.00
Selling Fees
Referral Fee 8% x $207 ($16.56)
Outbound Shipping: minus your pack/shipping costs
Sale Proceeds $
Net amount credited to you $190.44*
*To determine true sale proceeds calculate your packing and shipping costs and subtract from net amount credited line.

Amazon Ships (Fulfillment by Amazon)

Credits
Item price $200.00
Selling Fees
Referral Fee 8% x $200 ($16.00)
Fulfillment by Amazon Fees
Order Handling ($1.00)
Pick & Pack ($1.02)
Weight Handling# ($1.73)
Outbound Shipping N/A
30 Day Storage* ($0.02)
Sale Proceeds $
Net amount credited to you $180.23
*Product Dimensions: 6.2 x 5.6 x 2.3 inches

#Shipping Weight: 3lbs

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Example 5: Individual Seller

  • An Individual Seller sells a camera that weighs 3lbs for $200 to a customer in the US who has selected standard shipping.
  • Seller receives the $200 for the sale of the camera and $5.99 as the standard shipping credit. Seller is charged the Camera and Photo category referral fee of 8% on the total sales price, and $0.99 as the fixed per-item closing fee.
Credits
Item price $200.00
Shipping credit
($4.49+$0.50/lb.)
$5.99
Selling Fees
Referral Fee: 8% x $205.99 ($16.48)
Fixed per-item fee ($0.99)
Sale Proceeds $
Net amount credited to you $188.52
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