Selling on Amazon 101, holiday selling tips, and more
Tips from other sellers, global marketplaces, and more
After you register to start selling, you'll have access to Seller Central. Seller Central is the web interface where you'll manage your account, and where you'll find important step-by-step instructions, video tutorials, account management tools, and support to help you succeed as a seller on Amazon.
Amazon has built a base of millions of satisfied customers by being responsive to their concerns and acting quickly to resolve problems. We extend this valuable customer trust to sellers on our platform through the A-to-z Guarantee program.
The A-to-z Guarantee Program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-z claim. When Amazon receives the claim, we send the seller an automated email detailing the claim and requesting basic information from the seller about the order and the fulfillment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer, at the seller's expense.
You can register today for the selling account of your choice, without the need to contact a sales person. Self-service registration starts when you click the yellow button at the top of this page for selling as either a Professional or Individual.
Before you begin the self-service registration process, be sure to have the following information available.
If you want to close your account permanently, Seller Support can assist you. Keep in mind that you can use our Listings Status feature to suspend your listings, or you can remove your listings entirely but hold on to your account for future use.
Before you close your account permanently, please cancel and remove your listings and resolve all transactions. Find out more about how to close your account.
Amazon offers two selling plans. The Professional selling plan is available for a $39.99 monthly subscription fee plus per-item selling fees, which vary by category.
If you plan to sell fewer than 40 items a month, the Individual plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay $0.99 per item sold plus other selling fees, which vary by category.
Additional fees apply when you use Fulfillment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing.
Third parties can sell on Amazon.com as Individual or a Professional Sellers.
|Seller Account Type:||Individual||Professional|
|Per Sale Closing Fee1||$0.99||N/A|
|Use of feeds, spreadsheets, and other tools to load inventory||No||Yes|
|Access to order reports and order-related feeds||No||Yes|
|Earn top placement on product detail pages||No||Yes|
|Sell in 20+ open categories||Yes||Yes|
|Apply to sell in 10+ additional categories||No||Yes|
|Customize shipping rates||No||Yes|
|Sell products in the U.S., Canada, Mexico, or all three with the North America Unified Account.||Yes||Yes|
1in addition to separately stated selling fees
Sell Your Items
When you fulfill orders yourself, Amazon platform shipping rates apply to media products (books, music, video, DVD, software, and video games) sold by Professional Sellers, and to all products sold by Individual Sellers. We charge these shipping rates based on the product category and shipping service selected by the buyer, and then pass the amount on to you.
For products that Amazon fulfills for you, in addition to the Selling on Amazon fees, you will be charged fees for order fulfillment, storage, and optional services.
The Buy Box is the box on a product detail page where customers begin the purchase process by adding items to their shopping carts. A key feature of the Amazon platform is that the same product can have multiple sellers. If more than one seller offers the same product in "New" condition, they may compete for the Buy Box for that product.
To compete for Buy Box placement, sellers must demonstrate that they are consistently creating a great buying experience for customers. We use performance-based criteria to determine your Buy Box eligibility and placement status. Buy Box eligible listings that do not win the Buy Box are eligible for placement in the More Buying Choices box. Amazon does not guarantee placement in either of these locations.
*Offer limited to new Professional Selling on Amazon subscriptions only. Offer is not available to sellers who have previously registered to list on Amazon.com. Offer includes one month of subscription fees only (you will be charged other fees, including referral fees, for items that sell on Amazon). A credit of $39.99 will be posted to your seller account to offset one month of subscription fees charged. Other limitations apply. After the trial period, we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.