start selling on amazon

Sell on Amazon

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After you register to start selling, you'll have access to Seller Central. Seller Central is the web interface where you'll manage your account, and where you'll find important step-by-step instructions, video tutorials, account management tools, and support to help you succeed as a seller on Amazon.

Start Selling

You plan to sell more than 40 items a month

Unlimited sales for $39.99 a month + other selling fees


You plan to sell fewer than 40 items a month

$0.99 per sale + other selling fees

Frequently Asked Questions

Overview

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What is Selling on Amazon?
Selling on Amazon is a program that enables both individuals and businesses to sell their products and inventory on Amazon.com.
Why should I sell on Amazon?
There are many reasons to sell on Amazon—from the hundreds of millions of Amazon customers who can see your products to the ability to start selling fast without the need to create a new standalone website. Learn more about the benefits of Selling on Amazon.
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. See the Categories Requiring Approval page for more information.
What type of products cannot be listed on Amazon.com?
Some products may not be listed as a matter of compliance with legal or regulatory restrictions (for example, prescription drugs) or Amazon policy (for example, crime scene photos). For detailed information, please see our Restricted Products Help section.
Do you offer fraud protection?
Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
What is the A-to-z Guarantee program?

Amazon has built a base of millions of satisfied customers by being responsive to their concerns and acting quickly to resolve problems. We extend this valuable customer trust to sellers on our platform through the A-to-z Guarantee program.

The A-to-z Guarantee Program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-z claim. When Amazon receives the claim, we send the seller an automated email detailing the claim and requesting basic information from the seller about the order and the fulfillment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer, at the seller's expense.

How do I open a new account?

You can register today for the selling account of your choice, without the need to contact a sales person. Self-service registration starts when you click the yellow button at the top of this page for selling as either a Professional or Individual.

Before you begin the self-service registration process, be sure to have the following information available.

  • Your business name, address, and contact information
  • An internationally-chargeable credit card with valid billing address
  • A phone number where you can be reached during this registration process
  • Your tax identity information
Can I cancel my Professional selling account?
Professional Sellers can switch to an Individual selling plan at any time by changing account settings. Your account remains open and you can continue to offer items on Amazon as an Individual Seller. You will not have access to Professional account benefits, such as bulk upload and order reports, seller customized shipping rates, and special listing features.
How can I close my account?

If you want to close your account permanently, Seller Support can assist you. Keep in mind that you can use our Listings Status feature to suspend your listings, or you can remove your listings entirely but hold on to your account for future use.

Before you close your account permanently, please cancel and remove your listings and resolve all transactions. Find out more about how to close your account.

Where else can I learn about how selling on Amazon works?
We have videos, webinars, web pages, and more to help you find what you need.

Pricing

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How much does it cost to sell on Amazon.com?

Amazon offers two selling plans. The Professional selling plan is available for a $39.99 monthly subscription fee plus per-item selling fees, which vary by category.

If you plan to sell fewer than 40 items a month, the Individual plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay $0.99 per item sold plus other selling fees, which vary by category.

Additional fees apply when you use Fulfillment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing.

What are the differences between Professional and Individual accounts?

Third parties can sell on Amazon.com as Individual or a Professional Sellers.

Seller Account Type: Individual Professional
Monthly Subscription N/A $39.99
Per Sale Closing Fee1 $0.99 N/A
Use of feeds, spreadsheets, and other tools to load inventory No Yes
Access to order reports and order-related feeds No Yes
Earn top placement on product detail pages No Yes
Sell in 20+ open categories Yes Yes
Apply to sell in 10+ additional categories No Yes
Customize shipping rates No Yes
1in addition to separately stated selling fees
When do I start getting charged the monthly subscription fee?
The monthly subscription fee applies to Professional selling accounts only, and begins as soon as you complete the registration process. Your first monthly subscription fee will be charged at that time unless otherwise stated in any promotional offers.
Why is my taxpayer ID information required to sell on Amazon?

Due to Internal Revenue Service (IRS) regulations, U.S. third-party settlement organizations and payment processors, including Amazon, are required to file Form 1099-K for U.S. taxpayer sellers who meet the following thresholds in a calendar year:

  • More than $20,000 in unadjusted gross sales, and
  • More than 200 transactions.

IRS regulations require non-U.S. taxpayers to provide Form W-8BEN to Amazon in order to be exempt from U.S. tax reporting requirements.

As a result of these and other upcoming regulations, the following sellers are required by Amazon to provide taxpayer identification information to Amazon:

  • All Professional sellers
  • Individual sellers that exceed 50 transactions in a calendar year, regardless of sales volume

Sell Your Items

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How do I manage my selling account?
Use the Seller Central website to manage all aspects of selling on Amazon. Seller Central is the website where you manage your selling account, where you can add product information, make inventory updates, manage orders, and manage payments.
How do I add inventory?
You have four options for submitting product-related data:
  • Use the Sell on Amazon button on Amazon product pages.
  • Use the Add a Product feature on Seller Central to create one product at a time.
  • Use Excel-based inventory files to create multiple products simultaneously.
  • Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports.
How will I know when I have a sale?
Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.
How do I manage orders?
You have three options for managing your orders:
  • You can use the Manage Your Orders tool on Seller Central.
  • From Seller Central, you can download the daily order report, a tab- delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfill those orders.
  • You can retrieve order reports programmatically via Amazon Marketplace Web Service.
How much does it cost to ship items I sell?

When you fulfill orders yourself, Amazon platform shipping rates apply to media products (books, music, video, DVD, software, and video games) sold by Professional Sellers, and to all products sold by Individual Sellers. We charge these shipping rates based on the product category and shipping service selected by the buyer, and then pass the amount on to you.

For products that Amazon fulfills for you, in addition to the Selling on Amazon fees, you will be charged fees for order fulfillment, storage, and optional services.

How does Fulfillment by Amazon work?
With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Learn more about FBA.
What is the Buy Box?

The Buy Box is the box on a product detail page where customers begin the purchase process by adding items to their shopping carts. A key feature of the Amazon platform is that the same product can have multiple sellers. If more than one seller offers the same product in "New" condition, they may compete for the Buy Box for that product.

To compete for Buy Box placement, sellers must demonstrate that they are consistently creating a great buying experience for customers. We use performance-based criteria to determine your Buy Box eligibility and placement status. Buy Box eligible listings that do not win the Buy Box are eligible for placement in the More Buying Choices box. Amazon does not guarantee placement in either of these locations.

Can I offer gift-wrap and gift messaging services to my customers on Amazon.com?
Yes. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order.
Can customers use Amazon.com Gift Certificates when purchasing my products?
Yes, customers can use Amazon.com Gift Certificates when purchasing products from third-party merchants.

*Offer limited to new Professional Selling on Amazon subscriptions only. Offer is not available to sellers who have previously registered to list on Amazon.com. Offer includes one month of subscription fees only (you will be charged other fees, including referral fees, for items that sell on Amazon.com). A credit of $39.99 will be posted to your seller account to offset one month of subscription fees charged. Other limitations apply. After the trial period, we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.