start selling on amazon

Sell on Amazon

Professional Get Started
Individual Get Started

Why Sell on Amazon?

Access a new sales channel

Sell your products to a massive audience you might not currently be reaching today. Signing up will enable you to sell on our U.S., Canadian, and Mexican marketplaces, with the opportunity to expand to other countries around the globe.

Build brand recognition

Benefit from an established and trusted brand by selling on Amazon, the company that ranks #1 in reputation as determined by a 2014 Nielsen Company survey.2

Let us handle the heavy lifting Take advantage of Fulfillment by Amazon, an optional service where we store your products, ship your orders, and manage customer service and returns—all so you can focus on growing your business.

2 Source: The Nielsen Company’s Harris Poll 2014 RQ® Summary Report (surveys the General Public to measure the reputations of the most visible companies in the U.S.)




Selling Plan Features

Features Professional Individual
Sell products in the US, Canada, or both. Control what you sell and where, and manage your business from a single Amazon seller account. Fulfillment by amazon enabled for professionals Fulfillment by amazon enabled for individual
Have Amazon handle customer service, shipping, and fulfillment with Fulfillment by Amazon service for orders Fulfillment by amazon enabled for professionals Fulfillment by amazon enabled for individual
Use bulk listing and reporting tools from Amazon Marketplace Web Service** inventory enabled for professinal inventory not enabled for individual
Customize your shipping rates for products other than Books, Music, Video, DVDs, Software, and Video Games
Offer special promotions and gift wrap options for your products (does not apply to Books, Music, Video, DVDs, Software, and Video Games)
Eligible for top placement on product detail pages
$39.99/mo +
other selling fees
$0.99/sale +
other selling fees

Please Note: All new Selling on Amazon subscriptions include access to sell on,, as well as Fees, available product categories, and selling requirements may vary between the three marketplaces.

**Offer limited to new Professional Selling on Amazon subscriptions only. Offer is not available to sellers who have previously registered to list on Offer includes one month of subscription fees only (you will be charged other fees, including referral fees, for items that sell on Amazon). A credit of $39.99 will be posted to your seller account to offset one month of subscription fees charged. Other limitations apply. After the trial period we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.

**Amazon Marketplace Web Service (Amazon MWS) is an integrated Web service that enables sellers to programmatically exchange data supporting their Amazon business.