start selling on amazon

Sell on Amazon

Professional Get Started
Individual Get Started

Why Sell on Amazon?

Since 2000, Selling on Amazon has been helping individuals and businesses increase sales and reach new customers. Today, more than 40% of Amazon's total unit sales come from third-party selection.

Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works on the Getting Started page

Selling Categories

All sellers can list products in more than 20 categories. Professional Sellers can apply to sell in at least 10 additional categories. Learn more about product categories

Start Selling

You plan to sell more than 40 items a month

Unlimited sales for $39.99 a month + other selling fees


You plan to sell fewer than 40 items a month

$0.99 per sale + other selling fees

Selling Plan Features

Features Professional Individual
Add new products to the Amazon catalog sell on amazon benefits sell on amazon benefits
Have Amazon handle customer service, shipping, and fulfillment with Fulfillment by Amazon service for Amazon.com orders Fulfillment by amazon enabled for professionls Fulfillment by amazon enabled for individual
Sell products in the US, Canada, or both. Control what you sell and where, and manage your business from a single Amazon seller account. selling in the us and canada is enabled for professinal selling in the us and canada is enabled for individual
Use bulk listing and reporting tools from Amazon Marketplace Web Service** inventory enabled for professinal inventory not enabled for individual
Customize your shipping rates for products other than Books, Music, Video, DVDs, Software, and Video Games
Offer special promotions and gift wrap options for your products (does not apply to Books, Music, Video, DVDs, Software, and Video Games)
Eligible for top placement on product detail pages
Pricing $39.99/mo +
other selling fees
$0.99/sale +
other selling fees
Learn more about pricing

Please Note: All new Selling on Amazon subscriptions include access to sell on Amazon.com as well as Amazon.ca. Fees, available product categories, and selling requirements may vary between the two marketplaces.

**Offer limited to new Professional Selling on Amazon subscriptions only. Offer is not available to sellers who have previously registered to list on Amazon.com. Offer includes one month of subscription fees only (you will be charged other fees, including referral fees, for items that sell on Amazon). A credit of $39.99 will be posted to your seller account to offset one month of subscription fees charged. Other limitations apply. After the trial period we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.

**Amazon Marketplace Web Service (Amazon MWS) is an integrated Web service that enables sellers to programmatically exchange data supporting their Amazon business.