Frequently Asked Questions
Overview
What is Selling on Amazon?
Selling on Amazon is a program that enables merchants to sell their products and inventory on Amazon.com
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. See the Categories Requiring Approval page for more information.
What type of products can I not list on Amazon.com?
Some products may not be listed as a matter of compliance with legal or regulatory restrictions (for example, prescription drugs) or Amazon policy (for example, crime scene photos). For detailed information, please see our Category, Product, and Listing Restrictions page.
Do you offer fraud protection?
Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
What is the A-to-z Guarantee program?
The A-to-z Guarantee Program is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the merchant when they have a problem. If the merchant fails to resolve the problem, the customer can file an A-to-z claim. When Amazon.com receives the claim, we send the merchant an automated email detailing the claim which requests a response with basic information about the order and the fulfillment process. Amazon.com will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the merchant's expense.
Sell Your items
What is Seller Central?
Seller Central is the Web interface used to manage all aspects of selling on Amazon.com. You can add product information, make inventory updates, manage orders, and manage payments though a suite of Web-based and downloadable tools.
How do I add inventory?
You have four options for submitting product-related data:
- Use the Sell on Amazon button on Amazon.com product pages to create one product at a time
- Use the Add a Product feature on Seller Central to create one product at a time
- Use Excel-based inventory files to create multiple products simultaneously.
- Use XML via Marketplace Web Services (MWS) APIs to create multiple products programmatically.
How do I manage orders?
You have three options for managing your orders:
- You can use the Web-based Manage Your Orders tool on Seller Central.
- From Seller Central, you can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfill those orders.
- You can retrieve order reports programmatically via MWS APIs.
Can I offer gift-wrap and gift messaging services to my customers on Amazon.com?
Yes. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. As an Amazon Services merchant, you can make either or both of those services available to buyers of your items.
Can customers use Amazon.com Gift Certificates when purchasing my products?
Yes, customers can use Amazon.com Gift Certificates when purchasing products from third-party merchants.
Can customers leave feedback and why is customer feedback important?
Yes customers can leave feedback about their experience with you as a seller. Maintaining a high seller feedback rating is a critical factor for success on Amazon.com.
- It's the best way for shoppers to identify you as a trustworthy merchant. Your seller rating appears on the Offer Listing Page and is one of the first things that customers see.
- Customers are more likely to purchase products from merchants with higher seller ratings.
- Your seller feedback rating is a key metric used by Amazon.com to measure your performance.
How do I get paid?
Amazon first settles your account 14 days after you register. Subsequently, the settlement process repeats every 14 days. It normally takes 5 business days from the settlement until the money is available in your bank account. For a settlement to take place, you must:
- Have a positive Selling on Amazon account balance. Selling fees and customer refunds, if any, can affect your balance.
- Have entered valid information in Seller Central for your U.S. bank checking account.
- Have entered valid credit card information in Seller Central for your account.
Pricing
How much does it cost to sell on Amazon.com?
1$39.99 monthly subscription fee plus selling fees when an item sells ( selling fees vary by category )
If you are looking to sell only a few products or expect to have fewer than 40 orders a month, click here to sign up as an Individual seller with Amazon which has no monthly fee but instead a per product sold fee of $0.99.2
1Subscription fee only applies to "Professional Sellers".
2Per product sold fee only applies to "Individual Sellers".
What are the differences between Professional and Individual seller accounts?
Sellers can sell on Amazon.com with an Individual account or a Professional account. Some differences between the two types of accounts are outlined in the table below.
| Seller Account Type: | Individual | Professional |
|---|---|---|
| Monthly Subscription | N/A | $39.99 |
| Per Sale Closing Fee1 | $0.99 | N/A |
| Ability to create new products and add them to the Amazon catalog | Yes | Yes |
| Use of feeds, spreadsheets, and other tools to load inventory | No | Yes |
| Access to order reports and order-related feeds | No | Yes |
| Eligible for featured seller status | No | Yes2 |
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1in addition to separately stated selling fees
2 does not apply to Books, CD and Vinyl, Video & DVD products
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When do I start getting charged the monthly subscription fee?
3Your subscription begins as soon as you complete the registration process. Accordingly, your first monthly subscription fee will begin at that time unless otherwise stated in any promotional offers.
3pertains to Professional Sellers only.
Reach 100's of millions of active Amazon customers!
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Put your products in front of hundreds of millions of Amazon.com customers
Amazon helps customers make quick, easy and worry-free purchases.
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No per-item listing fees
Easily upload and track products
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Sell on Amazon in over 20 categories
Including electronics to personal care to toys and wireless
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Fulfillment by Amazon available
Make your products eligible for FREE Super Saver Shipping and Amazon Prime.
Fewer than 40 items/month
$0.99 per sale + other selling fees
More than 40 items/month
$39.99 per month + other selling fees
