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Pricing

With Product Ads, there are no monthly fees and no minimum spend. Product Ads uses a pay-per-click pricing model that takes into account the price and category of the advertised product. You control your total spend by setting the maximum price you are willing to pay for each click as well as your daily budget.
Eligible Categories and Cost-Per-Click Ranges
Product Category Minimum Cost-Per-Click Bids
Open Categories
$0.20 - $0.70
Price Expand Baby Bedding
$0.25 - $0.70
Product Price Between $0.01 and $25.00 $0.25
Product Price Between $25.01 and $100.00 $0.45
Product Price Between $100.01 and up $0.70
Price Expand General Baby Products
$0.20 - $0.70
Product Price Between $0.01 and $30.00 $0.20
Product Price Between $30.01 and $125.00 $0.40
Product Price Between $125.01 and up $0.70
$0.20 - $0.70
Price Expand Computer Accessories $0.20 - $0.50
Product Price Between $0.01 and $20.00 $0.20
Product Price Between $20.01 and $70.00 $0.35
Product Price Between $70.01 and up $0.50
Price Expand Desktops and Servers $0.20 - $0.60
Product Price Between $0.01 and $200.00 $0.20
Product Price Between $200.01 and $600.00 $0.35
Product Price Between $600.01 and up $0.60
Price Expand Drives and Storage $0.20 - $0.60
Product Price Between $0.01 and $50.00 $0.20
Product Price Between $50.01 and $200.00 $0.40
Product Price Between $200.01 and up $0.60
Price Expand Laptops $0.25 - $0.70
Product Price Between $0.01 and $500.00 $0.25
Product Price Between $500.01 and $1300.00 $0.50
Product Price Between $1300.01 and up $0.70
Price Expand Monitors $0.30 - $0.70
Product Price Between $0.01 and $180.00 $0.30
Product Price Between $180.01 and $300.00 $0.50
Product Price Between $300.01 and up $0.70
Price Expand Netbooks $0.20 - $0.60
Product Price Between $0.01 and $300.00 $0.20
Product Price Between $300.01 and $700.00 $0.40
Product Price Between $700.01 and up $0.60
Price Expand Networking and Communications $0.20 - $0.40
Product Price Between $0.01 and $40.00 $0.20
Product Price Between $40.01 and $80.00 $0.35
Product Price Between $80.01 and up $0.40
$0.10 - $1.40
Price Expand Blank Media and Film $0.10 - $0.60
Product Price Between $0.01 and $25.00 $0.10
Product Price Between $25.01 and $100.00 $0.30
Product Price Between $100.01 and up $0.60
Price Expand Cameras and Camcorders $0.25 - $0.75
Product Price Between $0.01 and $100.00 $0.25
Product Price Between $100.01 and $300.00 $0.40
Product Price Between $300.01 and up $0.75
Price Expand Electronics Accessories $0.20 - $1.00
Product Price Between $0.01 and $25.00 $0.20
Product Price Between $25.01 and $100.00 $0.45
Product Price Between $100.01 and up $1.00
Price Expand GPS and Accessories $0.20 - $0.60
Product Price Between $0.01 and $150.00 $0.20
Product Price Between $150.01 and $250.00 $0.40
Product Price Between $250.01 and up $0.60
Price Expand General Electronics $0.15 - $0.80
Product Price Between $0.01 and $30.00 $0.15
Product Price Between $30.01 and $100.00 $0.30
Product Price Between $100.01 and up $0.80
Price Expand Home Theater Components $0.35 - $1.00
Product Price Between $0.01 and $80.00 $0.35
Product Price Between $80.01 and $200.00 $0.55
Product Price Between $200.01 and up $1.00
Price Expand Home Theater Systems $0.30 - $1.00
Product Price Between $0.01 and $150.00 $0.30
Product Price Between $150.01 and $350.00 $0.55
Product Price Between $350.01 and up $1.00
Price Expand MP3 Players, Portable Audio and Video $0.20 - $0.55
Product Price Between $0.01 and $50.00 $0.20
Product Price Between $50.01 and $150.00 $0.35
Product Price Between $150.01 and up $0.55
Price Expand Musical Instruments $0.10 - $0.50
Product Price Between $0.01 and $25.00 $0.10
Product Price Between $25.01 and $110.00 $0.25
Product Price Between $110.01 and up $0.50
Price Expand Televisions $0.40 - $1.40
Product Price Between $0.01 and $700.00 $0.40
Product Price Between $700.01 and $1300.00 $0.75
Product Price Between $1300.01 and up $1.40
Price Expand USB Drives and Flash Memory $0.10 - $0.65
Product Price Between $0.01 and $25.00 $0.10
Product Price Between $25.01 and $100.00 $0.30
Product Price Between $100.01 and up $0.65
Price Expand Video Players and Recorders $0.15 - $1.15
Product Price Between $0.01 and $100.00 $0.15
Product Price Between $100.01 and $250.00 $0.40
Product Price Between $250.01 and up $1.15
$0.10 - $0.75
Price Expand Diapers $0.10 - $0.45
Product Price Between $0.01 and $15.00 $0.10
Product Price Between $15.01 and $40.00 $0.25
Product Price Between $40.01 and up $0.45
Price Expand General Health and Beauty $0.25 - $0.60
Product Price Between $0.01 and $25.00 $0.25
Product Price Between $25.01 and $100.00 $0.45
Product Price Between $100.01 and up $0.60
Price Expand Shaving and Hair Removal $0.15 - $0.75
Product Price Between $0.01 and $15.00 $0.15
Product Price Between $15.01 and $45.00 $0.35
Product Price Between $45.01 and up $0.75
$0.10 - $1.35
Price Expand Furniture $0.35 - $0.80
Product Price Between $0.01 and $250.00 $0.35
Product Price Between $250.01 and $800.00 $0.65
Product Price Between $800.01 and up $0.80
Price Expand General Home Products $0.25 - $0.80
Product Price Between $0.01 and $35.00 $0.25
Product Price Between $35.01 and $150.00 $0.50
Product Price Between $150.01 and up $0.80
Price Expand Home Decor $0.25 - $0.80
Product Price Between $0.01 and $40.00 $0.25
Product Price Between $40.01 and $150.00 $0.40
Product Price Between $150.01 and up $0.80
Price Expand Kitchen and Dining $0.15 - $0.60
Product Price Between $0.01 and $25.00 $0.15
Product Price Between $25.01 and $75.00 $0.30
Product Price Between $75.01 and up $0.60
Price Expand Large Appliances $0.45 - $1.35
Product Price Between $0.01 and $200.00 $0.45
Product Price Between $200.01 and $500.00 $1.35
Product Price Between $500.01 and up $1.25
Price Expand Pet Supplies $0.10 - $0.40
Product Price Between $0.01 and $15.00 $0.10
Product Price Between $15.01 and $35.00 $0.25
Product Price Between $35.01 and up $0.40
Price Expand Small Appliances $0.25 - $0.70
Product Price Between $0.01 and $40.00 $0.25
Product Price Between $40.01 and $120.00 $0.40
Product Price Between $120.01 and up $0.70
$0.10 - $1.00
Price Expand Battery Packs and Chargers $0.10 - $0.30
Product Price Between $0.01 and $30.00 $0.10
Product Price Between $30.01 and $130.00 $0.20
Product Price Between $130.01 and up $0.30
Price Expand General Home Improvement $0.30 - $0.90
Product Price Between $0.01 and $50.00 $0.30
Product Price Between $50.01 and $160.00 $0.55
Product Price Between $160.01 and up $0.90
Price Expand Lighting $0.25 - $0.65
Product Price Between $0.01 and $30.00 $0.25
Product Price Between $30.01 and $130.00 $0.45
Product Price Between $130.01 and up $0.65
Price Expand Power Tools $0.15 - $0.95
Product Price Between $0.01 and $40.00 $0.15
Product Price Between $40.01 and $180.00 $0.40
Product Price Between $180.01 and up $0.95
Price Expand Storage and Shelving $0.20 - $1.00
Product Price Between $0.01 and $30.00 $0.20
Product Price Between $30.01 and $130.00 $0.55
Product Price Between $130.01 and up $1.00
$0.10 - $0.50
Price Expand Musical Instruments $0.10 - $0.50
Product Price Between $0.01 and $25.00 $0.10
Product Price Between $25.01 and $110.00 $0.25
Product Price Between $110.01 and up $0.50
$0.20 - $2.05
Price Expand General Office Products $0.30 - $1.05
Product Price Between $0.01 and $25.00 $0.30
Product Price Between $25.01 and $100.00 $0.45
Product Price Between $100.01 and up $1.05
Price Expand Ink and Toner Cartridges $0.20 - $1.00
Product Price Between $0.01 and $20.00 $0.20
Product Price Between $20.01 and $50.00 $0.65
Product Price Between $50.01 and up $1.00
Price Expand Printers and Scanners $0.35 - $2.05
Product Price Between $0.01 and $200.00 $0.35
Product Price Between $200.01 and $500.00 $1.00
Product Price Between $500.01 and up $2.05
Price Expand Projectors $0.25 - $0.60
Product Price Between $0.01 and $200.00 $0.25
Product Price Between $200.01 and $400.00 $0.40
Product Price Between $400.01 and up $0.60
$0.15 - $0.75
Price Expand Exercise and Fitness Equipment $0.20 - $0.75
Product Price Between $0.01 and $25.00 $0.20
Product Price Between $25.01 and $130.00 $0.55
Product Price Between $130.01 and up $0.75
Price Expand General Sporting Goods $0.25 - $0.70
Product Price Between $0.01 and $30.00 $0.25
Product Price Between $30.01 and $100.00 $0.50
Product Price Between $100.01 and up $0.70
Price Expand Sports Apparel $0.15 - $0.45
Product Price Between $0.01 and $25.00 $0.15
Product Price Between $25.01 and $60.00 $0.25
Product Price Between $60.01 and up $0.45
$0.10 - $0.35
Price Expand Toys and Games $0.10 - $0.35
Product Price Between $0.01 and $15.00 $0.10
Product Price Between $15.01 and $40.00 $0.25
Product Price Between $40.01 and up $0.35
Categories Requiring Approval question
For a small set of product categories, Amazon is currently controlling the type of selection added to the store. Sellers need to meet data requirements in order to list in specific categories. The primary reason for doing this is customer experience. If you believe you are able to meet these requirements you will need to submit a request.
$0.10 - $0.50
Price Expand Beer
$0.20 - $0.50
Product Price Between $0.01 and $15.00 $0.20
Product Price Between $15.01 and $40.00 $0.35
Product Price Between $40.01 and up $0.50
Price Expand Grocery and Gourmet
$0.15 - $0.45
Product Price Between $0.01 and $15.00 $0.15
Product Price Between $15.01 and $30.00 $0.40
Product Price Between $30.01 and up $0.45
Price Expand Spirits
$0.10 - $0.30
Product Price Between $0.01 and $15.00 $0.10
Product Price Between $15.01 and $25.00 $0.20
Product Price Between $25.01 and up $0.30
Price Expand Wine
$0.15 - $0.35
Product Price Between $0.01 and $20.00 $0.15
Product Price Between $20.01 and $40.00 $0.25
Product Price Between $40.01 and up $0.35
$0.25 - $1.10
Price Expand Watch Accessories $0.25 - $0.80
Product Price Between $0.01 and $20.00 $0.25
Product Price Between $20.01 and $100.00 $0.60
Product Price Between $100.01 and up $0.80
Price Expand Watches $0.25 - $1.10
Product Price Between $0.01 and $125.00 $0.25
Product Price Between $125.01 and $350.00 $0.55
Product Price Between $350.01 and up $1.10
Closed Categories question
We are currently not accepting new sellers in Apparel, Jewelry and Shoes.
$0.15 - $0.70
Price Expand Baby Apparel
$0.20 - $0.70
Product Price Between $0.01 and $20.00 $0.20
Product Price Between $20.01 and $30.00 $0.45
Product Price Between $30.01 and up $0.70
Price Expand General Apparel
$0.15 - $0.45
Product Price Between $0.01 and $25.00 $0.15
Product Price Between $25.01 and $60.00 $0.25
Product Price Between $60.01 and up $0.45
Price Expand Sunglasses and Accessories
$0.20 - $0.50
Product Price Between $0.01 and $25.00 $0.20
Product Price Between $25.01 and $60.00 $0.30
Product Price Between $60.01 and up $0.50
Price Expand Underwear and Intimate Apparel
$0.25 - $0.45
Product Price Between $0.01 and $25.00 $0.25
Product Price Between $25.01 and $60.00 $0.30
Product Price Between $60.01 and up $0.45
$0.25 - $1.00
Price Expand Jewelry $0.25 - $1.00
Product Price Between $0.01 and $60.00 $0.25
Product Price Between $60.01 and $180.00 $0.50
Product Price Between $180.01 and up $1.00
$0.15 - $0.60
Price Expand Handbags and Fashion Accessories $0.20 - $0.60
Product Price Between $0.01 and $35.00 $0.20
Product Price Between $35.01 and $100.00 $0.35
Product Price Between $100.01 and up $0.60
Price Expand Shoes $0.15 - $0.60
Product Price Between $0.01 and $35.00 $0.15
Product Price Between $35.01 and $60.00 $0.35
Product Price Between $60.01 and up $0.60
Price Expand Luggage $0.20 - $0.60
Product Price Between $0.01 and $35.00 $0.20
Product Price Between $35.01 and $100.00 $0.35
Product Price Between $100.01 and up $0.60
Categories Not Supported
  • Auto Parts and Accessories
  • Books
  • CD and Vinyl
  • Cell Phone and Accessories
  • DVD
  • Kindle Accessories
  • Motorcycles, ATV and Protective Gear
  • Music
  • Software and Computer Games
  • Video Game Consoles
  • Video Games
  • Videos VHS
*Terms and Conditions of the Amazon Product Ads $75 Sign Up Promotion
  • For Amazon Product Ads advertisers who register for a new Product Ads account, Amazon will apply a credit of $75 to that advertiser's Amazon Product Ads account.
    Any unused credit will expire on the last day of the following calendar quarter. For example, if an advertiser registers an account between 4/1/13 and 6/30/13, unused credits will expire on 9/30/13.
  • Advertisers must provide a valid credit card number to receive the promotional credit.
  • Advertisers must register and maintain an Amazon Product Ads account in good standing with Amazon.
  • Advertisers are subject to the terms of the Product Ads Agreement.
  • This offer is not for resale and is not redeemable for cash.
  • This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.