Amazon Product Ads - Drive traffic to your website with Amazon's CPC advertising program.

Agency/Feed Integrators

This section is specifically designed to answer the most common questions from agencies and feed integrators that want to drive Amazon.com customers to their clients' websites.

Promoting Product Ads

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Are there any current promotions that I can share with my clients?

Take advantage of a special promotion for new sellers, a $75 credit for our cost-per-click (CPC) advertising program. You can share the following information with your clients about this promotion: Sign Up for Amazon Product Ads and get $75 worth of Free Clicks.

What copy can I use to inform my clients about this program?

Looking for a new way to drive traffic to your website? Amazon Product Ads is a cost-per-click (CPC) advertising program that puts your products in front of millions of Amazon.com customers. With no monthly fees or minimum spend- simply upload your products, set your budget, and you're live!

Is there a published rate card that I can share with my clients?

Yes. You can download the full rate card here.

Is there a published feed template that I can share with my clients?

Yes. You can access the Product Ads feed format here.

We also accept Yahoo! Store (catalog.xml) and Google Base tab-delimited (.txt) files.

What makes Amazon Product Ads different than other CPC programs?

Amazon Product Ads is great way to drive traffic to your clients' websites from tens of millions of engaged and active Amazon.com customers. Ads are highly targeted only to those customers who search for your clients' products or similar products. Customers can learn about your clients' products on Amazon.com driving more qualified shoppers to your clients' websites.

How do I keep up to date with Amazon Product Ads enhancements?

We provide a few ways to keep you informed about the latest enhancements to the Product Ads program. You can receive our monthly newsletter directly to your email inbox by entering your email address in the newsletter sign-up box on the Newsletter page under the News and Events section. If you missed any of our previous editions you can catch up on previous newsletters.

Don't forget to bookmark the Amazon Seller Support Blog to learn about strategies and best practices for selling on Amazon.com. Encourage your clients to take advantage of these resources as well. To keep up to date with account activity, be sure your notifications preferences are up to date for each account you manage. Read about all of our automated notification types here.

Adding New Accounts

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How do I submit an Insertion Order (IO) and get it approved before starting an advertising campaign?

We do not work from Insertion Orders for Amazon Product Ads. Product Ads operates under an at-will agreement that puts you in control of turning off or restarting your Product Ads campaigns.

Can I register an account with the same name as an existing business name?

No, you cannot register a new account with the same name as an existing account. Across all Amazon Services a specific seller name can only be used once. If your client wants to use multiple Amazon programs for the new account you can modify the name by adding or removing spaces or underscores in the seller name. Note that you cannot create an account in any program using a URL that includes any URL extension (i.e. .com, .net, .biz, etc.).

What options do I have for submitting data feeds?

To get your clients live we recommend you submit their Product Ads tab-delimited (.txt) file, Yahoo! Store (catalog.xml) file, or Google Base tab-delimited (.txt) file to the Amazon FTP server. This is the best option for sending a custom Product Ads feed in an automated fashion. You will need a separate FTP account for each of your clients. For instructions on how to set up your FTP folder click here.

Do I need to upload my clients' data feeds by a certain time?

Product Ads does not have specific times for processing uploads. Sellers can upload their files up to 5 times per day. We process files on a continuous basis. When you submit your file, it will enter a queue for processing. The time to process is dependent on the size of your feed and volume of feeds already in the queue to process.

Account Management

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Will I be assigned a direct account manager to work with?

Amazon Product Ads has a specialist Seller Support team that focuses exclusively on working with our Product Ads sellers. We offer three options to get all of your questions answered - online, e-mail, and phone. To contact our Seller Support team, log in to Seller Central at sellercentral.amazon.com and click on the link for Help in the top right corner.

Online Help: Here you can find answers to common questions.

E-mail or Phone: Click the "Get Technical Support" button on the top right of your screen. Select the category that relates to your question in step 1. In Step 2, select to submit your question by email or phone. Provide as much detail as possible about your question. This helps us to answer you accurately and quickly. Email questions will be responded to with 24 hours. Phone support is available 7 days a week 8AM to 8PM CT.

I manage several accounts, is there a way for me to link them all together so I can use one log-in to access all accounts?

No, we do not currently support a master log-in for groups of accounts. Each account you manage will have its own log-in credentials and you will have to access each account separately.

My client asked me to take over management of their Product Ads account. How can I do that?

We recommend that you work with your client to either transition the primary account owner credentials over to you or add you as a secondary user to the existing account. We do not recommend creating a new account. Keeping the same account allows you to preserve the relevance ranking that has built up for your account. When you create a new account the existing relevance ranking will be lost.

Changing the primary account owner credentials

Click here for instructions on how to change log-in Settings. (Seller Central log-in required)

Adding you as a secondary account owner

Click here for instructions on setting up additional User Permissions. (Seller Central log-in required)

Creating a new account

In the event that you must create a new account coordinate the transition with your client so that when the old account is turned off the new account is turned on. Make sure essential product data like SKU, UPC and Title remain the same in your clients product feed. This will maximize the likelihood items are processed in the same way as previous uploads. Register here.

I have clients that want to sell in a restricted category. How can I get them approved?

For the Shoes and Watches categories Amazon limits the selection added to the store in order to provide our customers with the best shopping experience possible. To learn more about our listing requirements in these categories click here.

What are the most important things I should do to optimize my clients?

Here are our top tips for maximizing seller performance on Product Ads.

1. Load your full product catalog to get maximum exposure.

We have millions of customers looking for products on Amazon.com. When you load your full catalog you are giving yourself the best chance to capture this demand and get the most traffic and sales.

2. Add UPCs for your products.

Including UPCs in your Product Ads feed will increase the accuracy of matching and speed up processing time. It is the best way to make your items discoverable by customers.

3. Provide descriptive product titles.

Good product titles help customers find and identify your products. Include information like Brand, Model, Manufacturer, Model Number, Product Name and Defining features. Example: "Nine West Women's Yogini Rain Boot."

4. Include images on white background.

In an Amazon.com test, we found that adding a good quality image to a detail page increased page views by >60% and orders by >25%. Make sure you use high resolution images on white background. Your images should be at least 500x500 pixels in size.

5. Add additional data about your products.

You can give customers more information before they click to your website by including information like product dimensions, feature bullet points, and multiple product images. Download our file template from the Upload Product Ads page in Seller Central to see all of the field options.

6. Set up your account notifications.

In the Settings tab in Seller Central you can specify where critical and informational notices about your account are sent. Make sure you are immediately notified when account activity occurs that can take your ads offline. It is especially important to monitor out of budget events. Include at least two email addresses for each account notification to avoid missing important messages and ensuring we have a back-up contact for when you decide to take that long awaited vacation. Read about our automated notification types here.

*Terms and Conditions of the Amazon Product Ads $75 Sign Up Promotion

For Amazon Product Ads advertisers who register for a new Product Ads account, Amazon will apply a credit of $75 to that advertiser's Amazon Product Ads account.
Any unused credit will expire on the last day of the following calendar quarter. For example, if an advertiser registers an account between 4/1/13 and 6/30/13, unused credits will expire on 9/30/13.
Advertisers must provide a valid credit card number to receive the promotional credit.
Advertisers must register and maintain an Amazon Product Ads account in good standing with Amazon.
Advertisers are subject to the terms of the Product Ads Agreement.
This offer is not for resale and is not redeemable for cash.
This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.