Amazon operates ten online marketplaces (websites) worldwide, allowing you to grow your business internationally independent of where your business is physically established. With Amazon, you can quickly grow your business in other countries, introducing your brand and products to millions of customers in Amazon's marketplaces. Amazon operates these marketplaces:
These marketplaces represent many of the world’s largest e-commerce opportunities. When you register to sell in one of these Amazon marketplaces, you gain immediate access to customers who know and trust the Amazon buying experience. Expanding your sales to one or more Amazon marketplaces means you can benefit from the Amazon brand without shouldering the upfront costs of building business name recognition on your own in a new sales environment.
When you select an Amazon marketplace in which to sell, you’ll need to understand whether your product is appropriate for your target country. First and foremost, make sure that you comply with all laws in each country. In addition, product standards differ across countries. For example, MP3 players operating on 110–220 V that use two-prong electrical chargers may not be appropriate for European marketplaces but could be appropriate for Japan. Similarly, feather beds you successfully sell in the U.K. would probably not sell well in the United States because the standard mattress sizes are different in each country.
For more details, review product restrictions and other requirements in Taxes and regulations.
When you prepare to enter a new Amazon marketplace, one early consideration you’ll have is whether your business can operate in the local language. Proficiency in the local marketplace language is necessary for providing customer support for a particular marketplace – a requirement for selling in an Amazon marketplace unless you use Fulfillment by Amazon. Local language proficiency is also helpful for conducting country-specific research and understanding how to best position your products. You might need to modify your products or reposition your marketing, copy, or packaging to better meet the needs of your new customers.
However, many sellers do successfully sell in Amazon marketplaces where they don’t have proficiency in the local language. Amazon provides some services and tools to help ease the challenges posed by language barriers: