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Have a question or want to learn more about how Amazon can help you build your business? Simply enter your information in the fields below and we will follow up with you shortly. If you are an existing seller on Amazon and have a technical question, contact technical support (Seller Central login required).

Please Note: All new Selling on Amazon subscriptions include access to sell on Amazon.com as well as Amazon.ca. Fees, available product categories, and selling requirements may vary between the two marketplaces. baskin
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Program Information
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Amazon Product Ads
Drive traffic from Amazon.com to products on your eCommerce website.
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Do you have an Amazon Seller Account ? *
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What is your Seller name ? *
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You indicated you already have a seller account on Amazon. Please login to your seller account and use one of the following links to submit your request:
  • Click here to get help using your seller account (Can't log in, Need help, How do I get paid, Adding inventory, Working with orders, etc.)
  • Click here to get help with logging in to Seller Central
  • Click here to request approval to sell in an approval-required category
  • Click here to request a UPC exemption for your products
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Primary Product
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Please review Clothing, Accessories & Luggage category requirements before submitting your request
  • Sellers must have an independent website with a shopping cart that can be reviewed to be considered for approval to sell on Amazon.
  • Clothing, Accessories and Luggage products from major brands must be listed using the manufacturer's UPC code.
  • All Clothing, Accessories and Luggage products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Clothing Store Image Standards:
    • All color variations must include a "child SKU main image" representative of that specific color.
    • Images uploaded must be at least 1001px on the longest size.
    • Each image should be tightly cropped to optimize the customer's ability to evaluate the item.
    • Images should not be visibly marked with watermarks, color palettes, or text.
    • Background must be white, with image being of high quality and truly representative of the product being sold.
    • Main image must be of a single product, not stacks or images containing multiple products. Main Child Image must be on model or flat. No images on mannequin.
    • Alternate images can be different angles or views, swatches, etc, but must adhere to the same image quality/size guidelines.
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items.
Close
Toys & Games is currently not accepting new applications
The toys category is now closed to new sellers and will begin accepting new sellers the first full week in January 2010.
If you want to sell Toys & Games on Amazon.com, please review an important announcement before registering
Close
Please review Clothing & Accessories category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Clothing & Accessories products from major brands must be listed using the manufacturer's UPC code.
  • All Clothing & Accessories products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Clothing Store Image Standards:
    • Required:
      • All color variations must include a "child SKU main image" representative of that specific color.
      • Images uploaded must be at least 1001px on the longest size. Images can be up to 3000px on the longest side and must be 2560px on the longest side to take full advantage of our zoom capability.
      • Each image should be tightly cropped to optimize the customer's ability to evaluate the item.
      • Images should not be visibly marked with watermarks, color palettes, or text.
      • Background must be white, with image being of high quality and truly representative of the product being sold.
      • Main image must be of a single product, not stacks or images containing multiple products.
      • Main parent and child images must be on model or flat.
      • Alternate images can be different angles or views, swatches, etc., but must adhere to the same image quality and size guidelines.
      • Sellers are responsible for the quality of all images they upload, even if the seller has obtained the images from an outside source.
    • Prohibited:
      • Brand tags or packaging in any of the images
      • Images of second hand or slightly used products
      • Borders, watermarks, text, or other decorations
      • Sketches or digitally created images of the product; use real images only
      • Images on mannequin
      • Colored backgrounds or lifestyle pictures
      • Other products, items, or accessories that are not part of the product listing; only include exactly what the customer is buying
      • Image place holders (such as, "temporary image" or "no image available")
      • Images containing graphs of product ratings
      • Promotional text such as "sale" or "free ship" (use the Manage Promotions tool instead)
      • Size charts, delivery zone maps, or any graphic not related to the product
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items.
Close
Requirements for selling in the Gift Card Category:
  1. Sellers must have an existing gift card program and be willing to verify their compliance with all applicable regulations for issuers of gift cards.
  2. Sellers are not allowed to re-sell third party gift cards. The seller must be the issuer of the gift cards.
  3. Sellers must be the issuer and the redeemer of the gift cards. Amazon will not accept cards that may be redeemed at third party locations. (For example: Shopping mall gift cards that may be redeemed at any store in the mall are not allowed.)
  4. Sellers must have a physical/tangible gift card and be able to ship this card to the recipient as orders are reported. Electronic gift cards are not allowed at this time.
  5. The denomination of a gift card may not exceed $2,000.
  6. Gift cards that are redeemable for certain categories of products may not be sold in the gift card store. (For example: Gift cards that are redeemable for firearms, alcohol, tobacco products, and goods requiring a prescription.)
Close
Please review the Entertainment Collectibles category requirements before submitting your request:
  • Sellers must be on the Professional selling plan.
  • Images must comply with our image guidelines and be at least 500px on the longest size.
  • Current sellers must have an order defect rate below 0.75%.
  • All products listed must be authentic, and a majority of products must be authenticated or graded by one or more of the companies listed below
    List of authenticators and graders includes: Professional Sports Authenticator (PSA), Autograph Pros, R.E.A.L, Seller.
Close
Please review the Automotive & Powersports category requirements before submitting your request
  • Sellers must have either an independent website that can be reviewed or be an existing Seller on the Profesional selling plan with an account in good standing.
  • Automotive & Powersports products must be listed using the manufacturer's UPC code when the manufacturer uses UPCs.
  • Sellers must conduct proper research to ensure that their listings of Automotive & Powersports products comply with applicable local, state,federal and international laws and regulations.
  • All refurbished Automotive & Powersports products must be warranted by the manufacturer or remanufacturer. Sellers must disclose the warranty type for each Refurbished product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
Close
Please review Beauty category requirements before submitting your request:
  • Seller must sell on Amazon as a Pro Merchant.
  • Seller must provide us with acceptable documentation and other information we request about the products you intend to sell.  After you request approval to sell in the Beauty category, we will contact you with additional information.
  • All Beauty products must be new. We do not allow any used products.
Close
Please review Grocery & Gourmet Food category requirements before submitting your request:
  • Seller must sell on Amazon as a Pro Merchant.
  • Seller must provide us with acceptable documentation and other information we request about the products you intend to sell.  After you request approval to sell in the Grocery & Gourmet Food category, we will contact you with additional information.
  • All Grocery & Gourmet Food products must be new. We do not allow any used products.
Close
Please review Health & Personal Care category requirements before submitting your request:
  • Seller must sell on Amazon as a Pro Merchant.
  • Seller must provide us with acceptable documentation and other information we request about the products you intend to sell.  After you request approval to sell in the Health & Personal Care category, we will contact you with additional information.
  • All Health & Personal Care products must be new. We do not allow any used products.
Close
Please review Luggage & Travel Accessories category requirements before submitting your request
  • Luggage & Travel Accessories products from major brands must be listed using the manufacturer's UPC code.
  • All Luggage & Travel Accessories products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Clothing Store Image Standards:
    • Required:
      • All color variations must include a "child SKU main image" representative of that specific color
      • Images uploaded must be at least 1001px on the longest size. Images can be up to 3000px on the longest side and must be 2560px on the longest side to take full advantage of our zoom capability.
      • Each image should be tightly cropped to optimize the customer's ability to evaluate the item.
      • Images should not be visibly marked with watermarks, color palettes, or text.
      • Background must be white, with image being of high quality and truly representative of the product being sold.
      • Main image must be of a single product, not stacks or images containing multiple products.
      • Alternate images can be different angles or views, swatches, etc., but must adhere to the same image quality and size guidelines.
      • Sellers are responsible for the quality of all images they upload, even if the seller has obtained the images from an outside source.
    • Prohibited:
      • Brand tags or packaging in any of the images
      • Images of second hand or slightly used products
      • Borders, watermarks, text, or other decorations
      • Sketches or digitally created images of the product; use real images only
      • Colored backgrounds or lifestyle pictures
      • Other products, items, or accessories that are not part of the product listing; only include exactly what the customer is buying
      • Image place holders (such as, "temporary image" or "no image available")
      • Images containing graphs of product ratings
      • Promotional text such as "sale" or "free ship" (use the Manage Promotions tool instead)
      • Size charts, delivery zone maps, or any graphic not related to the product
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items.
Close
Please review Gourmet Food category requirements before submitting your request
  • Sellers must have an independent website that can be reviewed to be considered for approval to sell on Amazon.
  • Gourmet Food products must be specialty, prestige, or gift products not found in conventional grocery stores.
  • All products must be new.
  • Sellers must employ quality control and inspection procedures.
  • Seller must disclose FDA warnings for all applicable products they list.
  • All perishable and/or temperature control products must be properly identified as such on product listing pages.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content. Images must match the product description in size, color, and all details.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
Close
Please review Collectible Coins category requirements before submitting your request.
Sellers must meet the requirements listed below in order to be eligible to apply to sell products in the Collectible Coins category. Meeting these requirements does not guarantee that Amazon will grant approval for selling in Collectible Coins:
  • Sellers in the Collectible Coins store must have membership in one or more of the following associations:
    • PNG, ICTA, PCGS or NGC
    • ANA, PNNA, FUN and other regional numismatic club memberships are acceptable when accompanied by a membership in PNG, ICTA, PCGS or NGC.
  • Sellers must be on the Professional Selling Plan.
  • Images must comply with our image guidelines and be at least 500px on the longest side.
  • Current sellers must have an order defect rate below 0.75%.
  • All products must be authentic, and a majority of products must be authenticated and graded by one or more of these companies: PCGS, NGC, CAC.
Close
Please review the Automotive & Powersports category requirements before submitting your request
  • Sellers must have either an independent website that can be reviewed or be an existing Seller on the Profesional selling plan with an account in good standing.
  • Automotive & Powersports products must be listed using the manufacturer's UPC code when the manufacturer uses UPCs.
  • Sellers must conduct proper research to ensure that their listings of Automotive & Powersports products comply with applicable local, state,federal and international laws and regulations.
  • All refurbished Automotive & Powersports products must be warranted by the manufacturer or remanufacturer. Sellers must disclose the warranty type for each Refurbished product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
Close
Please review Watches category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Watches products from major brands must be listed using the manufacturer's UPC code.
  • All products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • Sellers must disclose whether or not their watches carry a manufacturer’s warranty. Watches not covered by a manufacturer’s warranty will be covered by the Amazon watch warranty, provided by Asurion.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items.
Close
Please review Kindle Accessories category requirements before submitting your request
  • Sellers must sign the Kindle Store Terms.
  • Kindle Accessories must be listed using the manufacturer's UPC code.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
Close
Please review Personal Computers category requirements before submitting your request
  • Sellers must have an independent website that can be reviewed to be considered for approval to sell on Amazon.
  • Personal Computers products must be listed using the manufacturer's UPC code.
  • All Personal Computers products are subject to a 30-day return policy and sellers may not charge restocking fees for unopened items.
  • All Refurbished Personal Computers products must be warranted by the manufacturer or remanufacturer. Sellers must disclose the warranty type for each Refurbished product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
Close
Please review Shoes, Handbags & Sunglasses category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Shoes, Handbags & Sunglasses products from major brands must be listed using the manufacturer's UPC code.
  • All Shoes, Handbags & Sunglasses products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Shoes, Handbags & Sunglasses standards:
    • Required:
      • Images must be of the shoe only and not the shoe in or near a shoe box
      • Only one shoe per image
      • Pure white background
      • Main image should be at a three-quarters view, from slightly above, with the toe of the shoe facing right or left
      • Images uploaded must be at least 1001px on the longest size
      • Images must be in color, not black and white
      • Images must show the entire shoe, be tightly cropped, and have the shoe represent 80% of the image area
      • All color variations must include a "child SKU main image" representative of that specific color.
      • Images should not be visibly marked with watermarks, color palettes, or text.
      • Alternate images can be different angles or views, swatches, etc., but must adhere to the same image quality and size guidelines
      • Sellers are responsible for the quality of all images they upload, even if the seller has obtained the images from an outside source
    • Prohibited:
      • Brand tags or packaging
      • Second hand or slightly used products
      • Borders, watermarks, text, or other decorations
      • Sketches or digitally created images of the product; real images only
      • Colored backgrounds or lifestyle pictures
      • Mannequins
      • Other products, items, or accessories that are not part of the product listing; only include exactly what the customer is buying
      • Images containing multiple products
      • Image placeholders (such as, "temporary image" or "no image available")
      • Graphs of product ratings
      • Promotional text such as "sale" or "free ship" (use the Manage Promotions tool instead)
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items
Close
Please review category limitations before submitting your request
  • Books, DVD, CD and Vinyl and Video categories are currently not supported by WebStore by Amazon. You may still submit your request.We will keep your information on file and contact you when these categories become available.
Close
Please review Sexual Wellness category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Sexual Wellness products must be from major brands and must be listed using the manufacturer's UPC code.
  • All products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • Sellers must follow all published listing guidelines in Seller Central
  • Sellers must follow image guidelines:
    • All images must have white background
    • No human models permitted
    • Must display the actual product
    • Cannot display nudity, even if it is on the product packaging
Close
Please review Sports Collectibles category requirements before submitting your request:
  • Sellers must sell on Amazon as a Pro Merchant.
  • Images should be at least 500px on the longest size.
  • The majority of selection has been authenticated or graded by one or more of the authentication companies or official licensees listed below.
  • All of the products are authentic. Counterfeit, replica or and knock-off products are prohibited on Amazon.com.

List of authenticators includes: Ace Authentic, Beckett Grading Services, Frameworth, Grey Flannel, Highland Mint, Icon Sports Memorabilia, James Spence Authentication, MeiGray Group, Major League Baseball, Mounted Memories Authentication, NFL Players Inc., Panini Authentic, Professional Sports Authenticator (PSA), PSA/DNA Authentication Services, Steiner Sports, Topps Collectibles, Tristar Authentic, Upper Deck Authenticated.

List of grading companies includes: Ace Authentic, Beckett Grading Services, Frameworth, Highland Mint, Icons Sports Memorabilia, James Spence Authentication, Major League Baseball, Mounted Memories, NFL Players Inc., Panini Authentic, Professional Sports Authenticator (PSA), PSA/DNA Authentication Services, Steiner Sports, Topps Collectibles, Tristar Authentic, Upper Deck Authenticated.

Close
Please review Industrial and Scientific category requirements before submitting your request
  • Sellers must conduct proper research to ensure that their listings of Industrial and Scientific products comply with applicable local, state, federal and international laws and regulations
  • Data must include either a UPC, EAN or Manufacturer part number.
  • You must be able to provide price and quantity for all products.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
Close
Please review Clothing, Accessories & Luggage category requirements before submitting your request
  • Sellers must have an independent website with a shopping cart that can be reviewed to be considered for approval to sell on Amazon.
  • Clothing, Accessories and Luggage products from major brands must be listed using the manufacturer's UPC code.
  • All Clothing, Accessories and Luggage products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Clothing Store Image Standards:
    • All color variations must include a "child SKU main image" representative of that specific color.
    • Images uploaded must be at least 1001px on the longest size.
    • Each image should be tightly cropped to optimize the customer's ability to evaluate the item.
    • Images should not be visibly marked with watermarks, color palettes, or text.
    • Background must be white, with image being of high quality and truly representative of the product being sold.
    • Main image must be of a single product, not stacks or images containing multiple products. Main Child Image must be on model or flat. No images on mannequin.
    • Alternate images can be different angles or views, swatches, etc, but must adhere to the same image quality/size guidelines.
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items.
Close
Toys & Games is currently not accepting new applications
The toys category is now closed to new sellers and will begin accepting new sellers the first full week in January 2010.
If you want to sell Toys & Games on Amazon.com, please review an important announcement before registering
Close
Please review Clothing, Accessories & Luggage category requirements before submitting your request
  • Sellers must have an independent website with a shopping cart that can be reviewed to be considered for approval to sell on Amazon.
  • Clothing, Accessories and Luggage products from major brands must be listed using the manufacturer's UPC code.
  • All Clothing, Accessories and Luggage products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Clothing Store Image Standards:
    • Required:
      • All color variations must include a "child SKU main image" representative of that specific color.
      • Images uploaded must be at least 1001px on the longest size. Images can be up to 3000px on the longest side and must be 2560px on the longest side to take full advantage of our zoom capability.
      • Each image should be tightly cropped to optimize the customer's ability to evaluate the item.
      • Images should not be visibly marked with watermarks, color palettes, or text.
      • Background must be white, with image being of high quality and truly representative of the product being sold.
      • Main image must be of a single product, not stacks or images containing multiple products.
      • Main parent and child images must be on model or flat.
      • Alternate images can be different angles or views, swatches, etc., but must adhere to the same image quality and size guidelines.
      • Sellers are responsible for the quality of all images they upload, even if the seller has obtained the images from an outside source.
    • Prohibited:
      • Brand tags or packaging in any of the images
      • Images of second hand or slightly used products
      • Borders, watermarks, text, or other decorations
      • Sketches or digitally created images of the product; use real images only
      • Images on mannequin
      • Colored backgrounds or lifestyle pictures
      • Other products, items, or accessories that are not part of the product listing; only include exactly what the customer is buying
      • Image place holders (such as, "temporary image" or "no image available")
      • Images containing graphs of product ratings
      • Promotional text such as "sale" or "free ship" (use the Manage Promotions tool instead)
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items.
Close
Please review the Entertainment Collectibles category requirements before submitting your request:
  • Sellers must be on the Professional selling plan.
  • Images must comply with our image guidelines and be at least 500px on the longest size.
  • Current sellers must have an order defect rate below 0.75%.
  • All products listed must be authentic, and a majority of products must be authenticated or graded by one or more of the companies listed below
    List of authenticators and graders includes: Professional Sports Authenticator (PSA), Autograph Pros, R.E.A.L, Seller.
Close
Please review Automotive Parts category requirements before submitting your request
  • Sellers must have an independent website that can be reviewed to be considered for approval to sell on Amazon.
  • Automotive Parts products must be listed using the manufacturer's UPC code.
  • Sellers must conduct proper research to ensure that their listings of Automotive products comply with applicable local, state,federal and international laws and regulations.
  • All refurbished Automotive Parts products must be warranted by the manufacturer or remanufacturer. Sellers must disclose the warranty type for each Refurbished product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
Close
Please review Luggage & Travel Accessories category requirements before submitting your request
  • Luggage & Travel Accessories products from major brands must be listed using the manufacturer's UPC code.
  • All Luggage & Travel Accessories products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Clothing Store Image Standards:
    • Required:
      • All color variations must include a "child SKU main image" representative of that specific color
      • Images uploaded must be at least 1001px on the longest size. Images can be up to 3000px on the longest side and must be 2560px on the longest side to take full advantage of our zoom capability.
      • Each image should be tightly cropped to optimize the customer's ability to evaluate the item.
      • Images should not be visibly marked with watermarks, color palettes, or text.
      • Background must be white, with image being of high quality and truly representative of the product being sold.
      • Main image must be of a single product, not stacks or images containing multiple products.
      • Alternate images can be different angles or views, swatches, etc., but must adhere to the same image quality and size guidelines.
      • Sellers are responsible for the quality of all images they upload, even if the seller has obtained the images from an outside source.
    • Prohibited:
      • Brand tags or packaging in any of the images
      • Images of second hand or slightly used products
      • Borders, watermarks, text, or other decorations
      • Sketches or digitally created images of the product; use real images only
      • Colored backgrounds or lifestyle pictures
      • Other products, items, or accessories that are not part of the product listing; only include exactly what the customer is buying
      • Image place holders (such as, "temporary image" or "no image available")
      • Images containing graphs of product ratings
      • Promotional text such as "sale" or "free ship" (use the Manage Promotions tool instead)
      • Size charts, delivery zone maps, or any graphic not related to the product
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items.
Close
Please review Beauty category requirements before submitting your request:
  • Seller must sell on Amazon as a Pro Merchant.
  • Seller must provide us with acceptable documentation and other information we request about the products you intend to sell.  After you request approval to sell in the Beauty category, we will contact you with additional information.
  • All Beauty products must be new. We do not allow any used products.
Close
Please review Grocery & Gourmet Food category requirements before submitting your request:
  • Seller must sell on Amazon as a Pro Merchant.
  • Seller must provide us with acceptable documentation and other information we request about the products you intend to sell.  After you request approval to sell in the Grocery & Gourmet Food category, we will contact you with additional information.
  • All Grocery & Gourmet Food products must be new. We do not allow any used products.
Close
Please review Health & Personal Care category requirements before submitting your request:
  • Seller must sell on Amazon as a Pro Merchant.
  • Seller must provide us with acceptable documentation and other information we request about the products you intend to sell.  After you request approval to sell in the Health & Personal Care category, we will contact you with additional information.
  • All Health & Personal Care products must be new. We do not allow any used products.
Close
Please review Gourmet Food category requirements before submitting your request
  • Sellers must have an independent website that can be reviewed to be considered for approval to sell on Amazon.
  • Gourmet Food products must be specialty, prestige, or gift products not found in conventional grocery stores.
  • All products must be new.
  • Sellers must employ quality control and inspection procedures.
  • Seller must disclose FDA warnings for all applicable products they list.
  • All perishable and/or temperature control products must be properly identified as such on product listing pages.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content. Images must match the product description in size, color, and all details.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
Close
Please review Collectible Coins category requirements before submitting your request.
Sellers must meet the requirements listed below in order to be eligible to apply to sell products in the Collectible Coins category. Meeting these requirements does not guarantee that Amazon will grant approval for selling in Collectible Coins:
  • Sellers in the Collectible Coins store must have membership in one or more of the following associations:
    • PNG, ICTA, PCGS or NGC
    • ANA, PNNA, FUN and other regional numismatic club memberships are acceptable when accompanied by a membership in PNG, ICTA, PCGS or NGC.
  • Sellers must be on the Professional Selling Plan.
  • Images must comply with our image guidelines and be at least 500px on the longest side.
  • Current sellers must have an order defect rate below 0.75%.
  • All products must be authentic, and a majority of products must be authenticated and graded by one or more of these companies: PCGS, NGC, CAC.
Close
Please review Watches category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Watches products must be from major brands and must be listed using the manufacturer's UPC code.
  • All products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • All Watches products must carry a warranty. Sellers must disclose the warranty type for each product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review Kindle Accessories category requirements before submitting your request
  • Sellers must sign the Kindle Store Terms.
  • Kindle Accessories must be listed using the manufacturer's UPC code.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review Personal Computers category requirements before submitting your request
  • Sellers must have an independent website that can be reviewed to be considered for approval to sell on Amazon.
  • Personal Computers products must be listed using the manufacturer's UPC code.
  • All Personal Computers products are subject to a 30-day return policy and sellers may not charge restocking fees for unopened items.
  • All Refurbished Personal Computers products must be warranted by the manufacturer or remanufacturer. Sellers must disclose the warranty type for each Refurbished product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review Shoes, Handbags & Eyewear category requirements before submitting your request
  • Sellers must have an independent website with a shopping cart that can be reviewed to be considered for approval to sell on Amazon.
  • Shoes, Handbags & Eyewear products from major brands must be listed using the manufacturer's UPC code.
  • All Shoes, Handbags & Eyewear products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Shoes, Handbags & Eyewear Standards:
    • Required:
      • Images must be of the shoe only and not the shoe in or near a shoe box
      • Only one shoe per image
      • Pure white background
      • Main image should be at a three-quarters view, from slightly above, with the toe of the shoe facing left
      • Images uploaded must be at least 1001px on the longest size
      • Images must be in color, not black and white
      • Images must show the entire shoe, be tightly cropped, and have the shoe represent 80% of the image area
      • All color variations must include a “child SKU main image” representative of that specific color.
      • Images should not be visibly marked with watermarks, color palettes, or text.
      • Alternate images can be different angles or views, swatches, etc., but must adhere to the same image quality and size guidelines
      • Sellers are responsible for the quality of all images they upload, even if the seller has obtained the images from an outside source
    • Prohibited:
      • Brand tags or packaging
      • Second hand or slightly used products
      • Borders, watermarks, text, or other decorations
      • Sketches or digitally created images of the product; real images only
      • Colored backgrounds or lifestyle pictures
      • Mannequins
      • Other products, items, or accessories that are not part of the product listing; only include exactly what the customer is buying
      • Images containing multiple products
      • Image placeholders (such as, “temporary image” or “no image available”)
      • Graphs of product ratings
      • Promotional text such as “sale” or “free ship” (use the Manage Promotions tool instead)
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items
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Please review category limitations before submitting your request
  • Books, DVD, CD and Vinyl and Video categories are currently not supported by WebStore by Amazon. You may still submit your request.We will keep your information on file and contact you when these categories become available.
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Please review Sexual Wellness category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Sexual Wellness products must be from major brands and must be listed using the manufacturer's UPC code.
  • All products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • Sellers must follow all published listing guidelines in Seller Central
  • Sellers must follow image guidelines:
    • All images must have white background
    • No human models permitted
    • Must display the actual product
    • Cannot display nudity, even if it is on the product packaging
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Please review Sports Collectibles category requirements before submitting your request:
  • Sellers must sell on Amazon as a Pro Merchant.
  • Images should be at least 500px on the longest size.
  • The majority of selection has been authenticated or graded by one or more of the authentication companies or official licensees listed below.
  • All of the products are authentic. Counterfeit, replica or and knock-off products are prohibited on Amazon.com.

List of authenticators includes: Ace Authentic, Beckett Grading Services, Frameworth, Grey Flannel, Highland Mint, Icon Sports Memorabilia, James Spence Authentication, MeiGray Group, Major League Baseball, Mounted Memories Authentication, NFL Players Inc., Panini Authentic, Professional Sports Authenticator (PSA), PSA/DNA Authentication Services, Steiner Sports, Topps Collectibles, Tristar Authentic, Upper Deck Authenticated.

List of grading companies includes: Ace Authentic, Beckett Grading Services, Frameworth, Highland Mint, Icons Sports Memorabilia, James Spence Authentication, Major League Baseball, Mounted Memories, NFL Players Inc., Panini Authentic, Professional Sports Authenticator (PSA), PSA/DNA Authentication Services, Steiner Sports, Topps Collectibles, Tristar Authentic, Upper Deck Authenticated.

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Please review Industrial and Scientific category requirements before submitting your request
  • Sellers must conduct proper research to ensure that their listings of Industrial and Scientific products comply with applicable local, state, federal and international laws and regulations
  • Data must include either a UPC, EAN or Manufacturer part number.
  • You must be able to provide price and quantity for all products.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
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New applications to advertise in the Jewelry category are not actively being reviewed at this time, but may be submitted for future consideration. If you wish to be notified when applications are being reviewed again, please complete the form below.
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Please review Watch category requirements before submitting your request
  • Advertiser must have an independent website with a secure shopping cart that can be reviewed to be considered for approval to advertise on Amazon.
  • Product prices must be shown in USD and product description must be available in English.
  • Watch products from major brands must be listed using the manufacturer's UPC code.
  • All Watch products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to watch image standards:
    • Required:
      • Images must be border-free and on a pure white background.
      • Resolution must be at least 500 pixels x 500 pixels (or larger). Please provide high resolution images.
      • Products must be recognizable, in focus and sharp, well lit, and occupy at least 80% of the image area.
      • Items must be outside any packaging, shrink-wrap or any type of display.
      • Image URLs must begin with http:// and https:// (Amazon takes the image link and downloads it from your server and saves it to Amazon.com). Image URLs cannot be redirects (you must give Amazon the link to the source URL).
      • Acceptable file formats: JPG, GIF, PNG.
    • Prohibited:
      • Animation or Flash images.
      • Text, typeset, watermarks, shadows or site info on images.
      • Promotional text.
      • Colored backgrounds or lifestyle images.
      • “Image not available” images.
      • Models, props, or multiple products in the image — only include exactly what the customer is buying.
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Please review Wine, Beer and Spirits category requirements before submitting your request
  • Advertiser must have an independent website with a secure shopping cart that can be reviewed to be considered for approval to advertise on Amazon.
  • Product prices must be shown in USD and product description must be available in English.
  • Product images should adhere to our wine image standards:
    • Required:
      • Use simple and clean white backgrounds that do not distract from the product
      • Create images with 300-dpi minimum; 1,000-dpi images are preferred
      • Include only what the customer will receive; accessories that are not part of the product should not be shown
      • If it is a bundled product, it is not necessary to show the entire lot, a single image of the product will suffice.
      • Image URLs must begin with http:// and https:// (Amazon takes the image link and downloads it from your server and saves it to Amazon.com).  Image URLs cannot be redirects (you must give Amazon the link to the source URL).
      • Acceptable file formats: JPG, GIF, PNG.
      • Label shot (i.e. front label of the wine bottle)
        or
      • Vertical bottle shot against a white background
      • The image contains only the item that is being advertised (i.e. the bottle of wine)
    • Prohibited:
      • Borders, watermarks, text or other decorations
      • Colored backgrounds or lifestyle images
      • Other products, items or accessories that are not part of the product listing; only include exactly what the customer is buying
      • Image place holders (with text such as “temporary image” or “no image available”)
      • Images containing graphs of product ratings
      • Promotional text such as “sale” or “free ship”
      • Images that alter or omit mandatory label information
  • A Product Ads merchant must meet the following Advertiser requirements to be considered for approval:
    • Required:
      • Advertiser must be located in the United States.
      • At minimum, advertiser must be able to ship to:
        • California
        • Florida
        • New York
        • and 7 states out of the list below:
          • Arizona
          • Colorado
          • Connecticut
          • Georgia
          • Illinois
          • Maryland
          • Michigan
          • Minnesota
          • Missouri
          • Nevada
          • North Carolina
          • Ohio
          • Oregon
          • Texas
          • Virginia
          • Washington
          • Wisconsin
    • Prohibited:
      • Advertiser must not have restricted alcohol products listed for sale on their website, including but not limited to:
        • Moonshine or homemade alcohol
        • Inhalable alcohol
        • Caffeinated alcohol
        • Alcoholic energy drinks
        • Bottles shaped like weapons
        • Alcoholic whipped cream or ice cream
        • Alcohol packaged to look like non-alcoholic soft drinks or energy drinks
My selection will be shipped by *
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Open Categories and Categories Requiring Approval
Categories Requiring Approval
These categories are those that limit the addition of new sellers to the category because, for example, of the volume of existing sellers in the category or the types of brands represented in the category. If you are interested in selling in an approval required category, your request will be forwarded for review. Current categories requiring approval are:
• Automotive & Powersports
• Beauty
• Clothing, Accessories & Luggage
• Collectible Coins
• Collectibles—Books
• Collectibles—Sports & Entertainment
• Fine Art*
• Gift Cards
• Grocery & Gourmet Food
• Health & Personal Care
• Industrial & Scientific
• Jewelry
• Shoes, Handbags & Eyewear
• Sports Collectibles
• Video, DVD & Blu-ray
• Watches
• Wine
* Restrictions apply for select products.
Open Categories
Open categories welcome new sellers. You can sign-up now to sell in any open category, or if you would like assistance, fill out the contact us form and we will contact you shortly. Current open categories are:
• Amazon Device Accessories
• Baby Products (excluding Baby Apparel)
• Books
• CD and Vinyl
• Cell Phones & Accessories
• Electronics
• Home & Garden
• Musical Instruments
• Office Products
• Outdoors
• Personal Computers
• Software
• Sports
• Tools & Hardware
• Toys & Games
• Video Games
Estimated Annual On-line Revenue *
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Estimated Annual On-line Revenue *
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Estimated Annual On-line Revenue *
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Estimated Annual On-line Revenue
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Number of Authenticated Products You Sell from authentication companies or official licensees listed above *
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Number of products you sell *
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Number of products you sell *
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Condition type of your products *
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Do you have UPC/EAN for your products ? *
UPC/EAN
Universal Product Code (UPC) is a 12-digit bar code used extensively for retail packaging in United States. Each UPC uniquely identifies the product, manufacturer, and its attributes; typically, the UPC is printed on a product label or packaging as a bar code. Some products require an EAN or UPC to create a listing. Sellers can obtain UPCs from the manufacturer. If your products do not have manufacturer UPCs and you need to buy them, you should go directly to the Uniform Code Council (UCC) Web site at http://www.gs1us.org
EAN is an equivalent of the UPC, used outside the U.S. The EAN is a 12- or 13-digit product identification code. You can use an EAN to identify your product in the catalog if you have a product that is manufactured outside the U.S.
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Number of products without UPCs/EANs: *
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Brand names without UPC/EANs: *
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I currently use the following (check all that apply)
Google Product Search Yahoo! Store Shopping.com Shopzilla
Amazon Webstore Shopify Volusion 3dcart
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Tell us about your website *
I have a website where customers can purchase my products online
I have a website where customers can see but not purchase my products
My products are not available on my website
I don't have a website
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What is your budget for this project? *
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Company & Contact Information
First name *
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Last name *
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Title
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Job Title
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Industry
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Company name *
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Company website *
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Company website
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Zip/Postal Code
Country *
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Telephone *
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Email *
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Comments and/or details: *
Describe the products you have to sell or enter your question.
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Comments and/or details:
Describe the products you have to sell or enter your question.
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