Sell on Amazon and reach hundreds

of millions of Amazon customers

Individuals and businesses can list products on Amazon,

one of the fastest ways to start selling online.

  • Pay no per-item listing fees
  • List products in more than 20 categories
  • Trusted Amazon shopping experience

You plan to sell more than 40 items a month

Unlimited sales for $39.99 a month + other selling fees

What can I sell as a Professional?
Available Categories
  • Amazon Device Accessories
  • Amazon Kindle
  • Automotive & Powersports*
  • Baby Products (excl. Apparel)
  • Beauty*
  • Books
  • Camera & Photo
  • Cell Phones & Accessories
  • Clothing & Accessories*
  • Collectible Coins*
  • Collectibles—Books*
  • Collectibles—Sports & Entertainment*
  • Consumer Electronics
  • Electronics Accessories
  • Fine Art*
  • Gift Cards*
  • Grocery & Gourmet Food*
  • Health & Personal Care*
  • Home & Garden (incl. Pet Supplies)
  • Industrial & Scientific*
  • Jewelry**
  • Kitchen
  • Luggage & Travel Accessories*
  • Music
  • Musical Instruments
  • Office Products
  • Outdoors
  • Personal Computers
  • Shoes, Handbags & Sunglasses*
  • Software & Computer Games
  • Sports
  • Tools & Home Improvement
  • Toys & Games
  • Unlocked Cell Phones
  • Video, DVD & Blu-ray
  • Video Games & Video Game Consoles
  • Watches*
  • Wine*
  • Everything Else

*Sellers must apply to Amazon for approval to sell. Contact Us to apply.
**Not reviewing new requests at this time.

You plan to sell fewer than 40 items a month

$0.99 per sale + other selling fees

What can I sell as an Individual?
Available Categories
  • Amazon Device Accessories
  • Amazon Kindle
  • Baby Products (excl. Apparel)
  • Books
  • Camera & Photo
  • Cell Phones & Accessories
  • Consumer Electronics
  • Electronics Accessories
  • Home & Garden
  • Kitchen
  • Music
  • Musical Instruments
  • Office Products
  • Outdoors
  • Personal Computers
  • Software
  • Sports
  • Tools & Home Improvement
  • Toys & Games
  • Unlocked Cell Phones
  • Video, DVD & Blu-ray
  • Video Games

Steps to Start Selling

Decide what you want to sell

More than 20 product categories are open to all sellers, and at least 10 more are available only to Professional Sellers.

Learn more about categories

Choose a selling plan

Sell just a few items and pay no monthly fee with the Individual plan or choose the Professional subscription for unlimited selling. The Professional selling plan is ideal if you plan to sell more than 40 items per month.

Learn more about plans & pricing

Register and set up your account

To start selling, choose the account that fits your goals, and then register online. You’ll be able to set up shipping options, notification preferences, and other account details during registration.

How Selling on Amazon Works

List your products

If a product is already available on Amazon, just add the quantity, condition, and price for your offer. Professional Sellers can add large batches of items using bulk listing tools.

Customers can see your products on Amazon

With features like 1-Click and a brand millions trust, Amazon helps customers make quick, easy, worry-free purchases.

Ship products to customers

Amazon notifies you when customers place an order. Use Fulfillment by Amazon and let Amazon do the shipping—or handle shipping yourself.

Get paid

Amazon deposits payment into your bank account at regular intervals, and then notifies you that your payment has been sent.

Have questions? Check out our FAQ

"When customers found out they

could get free shipping, the

lunchboxes began selling like crazy"

Kelly Lester, CEO, EasyLunchboxes
*Offer limited to new Professional Selling on Amazon subscriptions only. Offer is not available to sellers who have previously registered to list on Amazon.com. Offer includes one month of subscription fees only (you will be charged other fees, including referral fees, for items that sell on Amazon.com). A credit of $39.99 will be posted to your seller account to offset one month of subscription fees charged. Other limitations apply. After the trial period we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.