Amazon Product Ads
Once you create an Amazon Associates account, you will receive a unique tracking ID, referred to as an Associates ID, or tag. If you already have an Amazon Associates account, you can use your existing Associates ID.
Amazon Associates is a program that was launched in 1996 to help website owners make money by advertising products sold on Amazon.com. When website owners who are Amazon Associates place links to Amazon.com on their website, they earn advertising fees when customers click those links and buy products from Amazon.com.
Now you can use Amazon Associates to earn an advertising fee for advertising the Amazon Product Ads program on your website. By placing a tagged link to the Amazon Product Ads homepage on your website, you earn a $5 advertising fee when an advertiser clicks the link and signs up for a new Amazon Product Ads account. You earn additional $150 after that advertiser has uploaded inventory in applicable categories for one or more of its products and set up a non-zero daily budget, above category minimum bids, in compliance with Amazon Product Ads policies, as determined by Amazon.
For more information, see the Amazon Associates Get Started Tour and Amazon Associates Help
Earn a $5 advertiser registration fee when an advertiser follows your link to the Amazon Product Ads homepage and completes registration for an Amazon Product Ads account within 24 hours of clicking a tagged link on your website.
Earn an additional $150 advertiser launch fee if the same advertiser launches* an Amazon Product Ads account within 30-days of registration. *A "launch" means that the advertiser has uploaded inventory in applicable categories for one or more of its products and set up a non-zero daily budget, above category minimum bids, in compliance with Amazon Product Ads policies, as determined by Amazon.
Looking for a new way to drive traffic to your website? Amazon Product Ads is a highly targeted pay per click advertising program that puts your products in front of millions of Amazon shoppers. Your ads are shown on Amazon.com to shoppers who are looking for similar or related products. Shoppers who click your ads are taken directly to your website to make a purchase. With no monthly fees or minimum spend, you simply upload your products, set your budget, and go live!
Download the Product Ads Getting Started Guide
Amazon Product Ads is a pay-per-click advertising program for online retailers who sell physical products. Advertisers can sign up today to advertise their products in the following categories: Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Musical Instruments, Office, Pet Supplies, Sports, and Toys.
To advertise with Product Ads, you need an e-commerce website with a secure checkout. Each product you list must have a detail page URL on your website. Customers must be able to add the product to their shopping cart directly from your detail page.
To register for a Product Ads account, you will need to provide your business name, contact information, a US-based credit card and billing address, and a US-based phone number.
Amazon Product Ads charges no monthly fees and has no minimum spend requirements. Advertisers are charged only when a customer clicks through to their website from Amazon.com. Amazon Product Ads uses a cost per click bidding model that takes into account the product category and price. Advertisers set their daily budget to control how much they spend. The maximum price paid per click is controlled by the advertiser's bid. Download the minimum bid rate card.
- We strongly recommend that retailers leverage Amazon Product Ads. Product Ads delivers the highest ROI of any pay-per-click shopping channel that we support and we support well over 100. Scot Wingo, CEO, ChannelAdvisor Corporation
- Amazon Product Ads is one of the highest converting shopping channel destinations we support at CI. We always make sure we recommend the channel to the appropriate retailers for whom the program is open to Larry Weeks, Director, Performance Marketing, Channel Intelligence
- For more information, download Product Ads seller case studies.
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The Link Checker is used for product links to Amazon.com and will not work for links to the Amazon Product Ads homepage, which resides on AmazonServices.com. To ensure that we can track advertiser referrals from your website, please include your Associates tag (for example, your_assoc_id-20") as a parameter in each link that points to the Amazon Product Ads homepage, as in the following example:
http://www.amazonservices.com/content/product-ads-on-amazon.htm?tag=your_assoc_id-20
No. Although advertisers with products in restricted categories (Grocery, Shoes, and Watches) can advertise with Product Ads if approved by Amazon, you will not receive an advertising fee for referring advertisers in these categories.
You are eligible to receive payment for advertiser referrals in any of the open Product Ads categories, including Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Musical Instruments, Office, Pet Supplies, Sports, and Toys.
You can see your Amazon Product Ads referrals in Amazon Associates Central. Under the 'Reports" tab, click 'Misc. Referrals" under 'Reports" in the box on the left. In the Misc. Referrals report, you will see your Amazon Product Ads referrals under 'Miscellaneous Referrals Summary". The following shows the activity type for each advertiser fee.
Advertising Fee Initial $5 advertiser registration fee. Additional $150 advertiser launch fee. |
Activity Type Amazon Product Ads Advertiser Registration Amazon Product Ads Advertiser Launch |
24 hours for the $5 advertiser registration fee.
If an advertiser completes registration for an Amazon Product Ads account within 24 hours of clicking on a tagged link from your website to the Amazon Product Ads homepage, you will be paid a $5 advertiser registration fee.
30 days for the additional $150 advertiser launch fee.
If the same advertiser launches* an Amazon Product Ads account within 30 days of registration, you will be paid an additional $150 advertiser launch fee. *A “launch” means that the advertiser has uploaded inventory in applicable categories for one or more of its products and set up a non-zero daily budget, above category minimum bids, in compliance with Amazon Product Ads policies, as determined by Amazon.
