On October 8, Amazon released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating companies to empower customers to go from browsing to buying in just a few clicks using their Amazon account information.
“Amazon has more than 215 million active customer accounts,” said Tom Taylor, Vice President, Amazon Payments. “Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”
Companies encourage their customers to create an online account in order to offer a personalized buying experience. Buyers want the advantage of creating an account to save purchase preferences when shopping online , but the majority are bothered by the hassle of registering on a website . Increasingly, they choose to shop on sites that offer frictionless online payment options to take advantage of stored information . That is why Amazon is introducing a solution where buyers can both login and pay on any participating site using their Amazon credentials. This allows online merchants to create long-term relationships with more customers. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.
“So far, the consumer adoption rates that we’ve been seeing with Amazon Payments have exceeded our expectations and we’re excited to see the results once we start offering our customers the bundled solution of Login and Pay with Amazon towards the end of this year.” said Ash ElDifrawi, Gogo’s chief commercial officer, “We know that Amazon buyers are highly satisfied with their payment experience on Amazon. We also know through our research that Gogo users want alternative methods of payment. By offering Amazon Payments, we are providing Amazon customers an easy way to pay for Internet access on Gogo.”
Login and Pay with Amazon works seamlessly on tablet, mobile, and desktop devices. Online merchants get simple, low pricing for payment services and fraud protection from Amazon at no extra fee. Amazon does not share the customers’ credit card information, and purchases are covered by Amazon’s A-to-z Guarantee, offering buyers the transaction protection they receive when purchasing products on Amazon.com.
Developers can implement Login and Pay with Amazon with existing websites using a set of widgets and APIs to embed on the site and integrate with back-end systems. Login and Pay with Amazon uses the OAuth 2.0 protocol, which has been broadly adopted for user-authorized exchanges across sites. To learn more, go to payments.amazon.com or watch a short video about how Login and Pay with Amazon works.