Cymax Stores, based in Vancouver, BC, is North America's largest online only furniture retailer with annual sales that exceeded $100 million in 2013. With over 50,000 furniture SKUs, Cymax is a leader in online sales for all items home and office. Currently #197 on the IR 500, Internet Retailer’s ranking of the Top 500 players in eCommerce, Cymax Stores has big growth goals over the next few years.
Lar Quigley, Director of Corporate Development at Cymax says, “As one of the fastest growing home furnishing e-tailers, we have one of the largest selections of furniture and home decor on the web. We see the potential opportunities in online and mobile sales growing every day. In fact, we saw our biggest day ever this year on Cyber Monday – December 2, 2013.”
Creating the Perfect Customer Experience
Cymax is all about customer experience; their mission is perfection for every buyer. They invest in speedy order processing and friendly customer service to ensure that furniture needs are met to the customer’s satisfaction. Selling on Amazon.com, Cymax has earned 4.6 out of 5 stars in customer feedback over the past year. “Serving our customers well – that’s really what Cymax is about. We want our customers to have the best possible shopping experience, from browsing all the way through to buying. We added Amazon Payments to give millions of Amazon customers an experience they know, trust and even prefer. Plus we love that our customers never have to leave our site.”
In June 2013, Cymax adopted Amazon Payments, and in October, they upgraded to Login and Pay with Amazon, a new offering from Amazon Payments that enables both account creation and easy payments. From the beginning, Amazon Payments became the most preferred payment method on Cymax.com, accounting for over 20% of all orders. When Cymax added Login with Amazon to the experience, new account registrations on Cymax.com tripled. “We’ve been delighted to see more customers register on our site because Login with Amazon is easy and familiar. Having more identified customers means we can better target our marketing campaigns, and grow our sales.”
When Cymax added Login and Pay with Amazon, they saw conversion increase. Quigley notes, “The ability to Login and Pay with Amazon simplifies the sales process and makes the overall customer experience run smoothly. The simplified sales process of Login and Pay with Amazon led to a 3.15% increase in conversions after the log-in integration.”
Login and Pay with Amazon continued to add value throughout the holiday season: “We saw a record number of customers Pay with Amazon on our site this holiday season. Customers love the simplicity of logging in with their Amazon account and using the payment and shipping method they already have stored with Amazon. Customers trust Amazon; they know their payment information is secure and we love making it easy for them to buy what they want on our site.”
In the end, Cymax is happy to do what they do best: craft the perfect experience for their customers.
“Amazon's Login and Pay with Amazon provides a superior experience for our customers and we're delighted with the results for our business.”
“The simplified sales process of Login and Pay with Amazon led to a 3.15% increase in conversions after the log-in integration.”
“We saw a record number of customers Pay with Amazon on our site this holiday season.”
When Cymax added Login with Amazon to the experience, new account registrations on Cymax.com tripled.