The Clymb offers members exclusive 72-hour sales on premium outdoor brands and experiences, all hand-picked by a team of adventure enthusiasts and experts. When The Clymb implemented Amazon Payments, the team was initially skeptical about the value a new payment method would bring the business. They decided to run a test to see if Amazon Payments had an impact on one of their most important metrics: conversion. The results speak for themselves.
Turning Browsers into Buyers
“We saw a 10% lift in overall conversion on our site by adding Amazon Payments,” says Kevin Palmer, Senior Director of Online Marketing. “Amazon Payments helps us convert more browsers into buyers.”
The Clymb’s customers showed their affinity for Amazon Payments by quickly adopting the new payment method. “Within eight weeks of implementation, nearly a quarter of all orders on our site were placed through Amazon Payments, and that number has remained consistent,” says Kevin. “Our customers like the ease and security of paying with the information in their Amazon accounts.”
Less Overhead, More Time
Bryce McDonnell, Director of Technology, appreciates the fraud protection provided by Amazon Payments. “Orders placed through Amazon Payments have zero bad debt,” he says. “Our office staff no longer has to deal with as many fraudulent orders, freeing them up to work on other initiatives.”
Learn how to add Amazon Payments to your site.