• Anna Earnest

    Seller Success Story – The Clymb Reaches New Heights

    The Clymb offers members exclusive 72-hour sales on premium outdoor brands and experiences, all hand-picked by a team of adventure enthusiasts and experts. When The Clymb implemented Amazon Payments, the team was initially skeptical about the value a new payment method would bring the business. They decided to run a test to see if Amazon Payments had an impact on one of their most important metrics: conversion. The results speak for themselves.

    Turning Browsers into Buyers

    “We saw a 10% lift in overall conversion on our site by adding Amazon Payments,” says Kevin Palmer, Senior Director of Online Marketing. “Amazon Payments helps us convert more browsers into buyers.”

    The Clymb’s customers showed their affinity for Amazon Payments by quickly adopting the new payment method. “Within eight weeks of implementation, nearly a quarter of all orders on our site were placed through Amazon Payments, and that number has remained consistent,” says Kevin. “Our customers like the ease and security of paying with the information in their Amazon accounts.”

    Less Overhead, More Time

    Bryce McDonnell, Director of Technology, appreciates the fraud protection provided by Amazon Payments. “Orders placed through Amazon Payments have zero bad debt,” he says. “Our office staff no longer has to deal with as many fraudulent orders, freeing them up to work on other initiatives.”

    Learn how to add Amazon Payments to your site.

  • Anna Earnest

    Tips from the Trenches – Doublju

    You can read a number of inspirational stories from Amazon sellers here on the Seller Success Blog. But what happens when it’s not all smooth sailing? Check out “Tips from the Trenches,” a feature on the Seller Success Blog where real-life sellers share how they solved a particularly tricky business problem.

    Problem: When twin brothers Jong Jang Tark and Jang Jong Ho started their men and women's clothing and accessories company, Doublju (pronounced like the letter "W"), they fulfilled products sold through Amazon by themselves. As a result, shipping costs and times became pain points: Customers would have to pay about $18 in shipping fees on a jacket that costs $60, and the shipping time would be anywhere from five to seven days—sometimes longer.

    Solution: Jin discovered Fulfillment by Amazon (FBA) would allow her to send bulk shipments to Amazon's fulfillment centers in the United States, United Kingdom and Germany; as well as let Amazon take on customer exchanges, returns and customer service queries. According to Doublju, this brings the company’s shipping costs down to around $10 per product and reduces shipping times to an average of two to three days.

    "We save a lot of money thanks to FBA, and the more money we can save for ourselves and our customers, the more successful our company will be," Jin said.

    Read more about Doublju here, or learn how to sell on Amazon with FBA yourself.

  • Anna Earnest

    Tips from the Trenches – Autoplicity

    You can read a number of inspirational stories from Amazon sellers here on the Seller Success Blog. But what happens when it’s not all smooth sailing? Check out “Tips from the Trenches,” a feature on the Seller Success Blog where real-life sellers share how they solved a particularly tricky business problem.

    Problem: When Sean McWherter and Eddie Lichstein decided to combine a shared passion for cars with their ecommerce expertise, Autoplicity.com was born. The site stocks a large variety of aftermarket auto parts and emphasizes low prices, fast shipping, and excellent customer service. However, as a new online business, Sean and Eddie recognized the need to build a reputation of trust since many online shoppers are still wary of sharing payment information on unknown sites.

    Solution: The partners decided to add Amazon Payments to their site in order to provide a trusted payment option for millions of Amazon customers. “Having Amazon Payments on our website puts a big brand like Amazon behind a small brand like Autoplicity,” Sean explains.

    More than 25 percent of Autoplicity’s orders now use Amazon Payments. Positive customer reviews have affirmed Sean and Eddie’s decision to offer Amazon Payments with comments like, “Amazon Payments gave me peace of mind” and “ordering on the website was smooth, especially with Amazon Payments.”

    “We know Amazon Payments has contributed to the growth of our business because our conversion rate has gone up significantly,” says Sean. “When you can put a household name like Amazon behind a business like ours, it helps the confidence factor with the shopper.”

    Learn how to add Amazon Payments to your site.

  • Anna Earnest

    Amazon Presents at Sellers’ Conference for Online Entrepreneurs

    Amazon’s Sponsored Products team will be presenting at the Sellers’ Conference for Online Entrepreneurs May 30 through June 1.

    Join us at SCOE 2013 to learn more about how you can use Sponsored Products to grow your business on Amazon. Register now for SCOE 2013 with promotion code SPONSOREDPRODUCTS to receive $75 off the registration price. The Amazon Sponsored Products team will also be helping sellers register and create their first campaign with Sponsored Products.

    For more details, visit the SCOE website.

  • Anna Earnest

    Tips from the Trenches – Dexclusive

    You can read a number of inspirational stories from Amazon sellers here on the Seller Success Blog. But what happens when it’s not all smooth sailing? Check out “Tips from the Trenches,” a feature on the Seller Success Blog where real-life sellers share how they solved a particularly tricky business problem.

    Problem: With his focus on offering customers competitive prices, wide selection, and excellent customer service, founder and CEO Dario Nul has built Dexclusive into one of the internet’s premier destination for high-end watches. However, since luxury goods retailers often find themselves the targets of online fraud, Nul was concerned about protecting his business. “Since we sell discount luxury watches like Chanel, Chopard, and Tag Heuer, fraud protection and security are very important to our business,” says Dario.

    Solution: Dexclusive was an early adopter of Amazon Payments. “We immediately saw the value of protecting our business with the same fraud technology used by Amazon,” Dario recalls. Since Dexclusive sells watches that retail for thousands of dollars, the chargeback protection provided by Amazon Payments is particularly valuable. “When orders come in through Amazon Payments, we don’t have to worry about fraud or chargebacks,” says Dario “Amazon Payments provides the best fraud protection of any of our payment options.”

    Learn how to add Amazon Payments to your site.

  • Anna Earnest

    Three Tips to Help Reduce Shopping Cart Abandonment

    The products are in the cart ready to buy, and then just like that, the buyer – and the sale – disappear. Sound familiar? With shoppers abandoning over 70% of shopping carts (Fireclick Index, Top Line Growth, 2012), most online sellers can relate. Amazon Payments shares three simple tips that can help reduce abandonment by giving your buyers a better checkout experience.

    Keep customers focused.

    Once your customer comes to the cart page, your site should help them focus on the task at hand: making a purchase. Limiting navigational choices on the cart and checkout pages of your site can help keep customer engaged in the process and reduce abandonment. Including a simple progress bar at the top of each page in your checkout experience lets customers know where they are and how far they have to go.

    Take a less-is-more approach to upselling.

    Including upsell and cross-sell products in the shopping cart can lead to additional sales. However, in this case, less really is more. Giving customers too many additional products to consider can distract them from the purchase they are about to make. Limit upsell and cross-sell suggestions to one row or column, and consider including them only on the cart and confirmation pages, rather than throughout the checkout experience.

    Make buttons easy to find.

    It should be easy for your customers to progress from page to page when making a purchase on your site. Design your buttons to be highly visible and put them in a consistent, predictable location. Placing your buttons on the right side of the page and beneath any form elements creates a natural flow for people to go from left to right and top to bottom.

    Giving customers a convenient and trusted payment option can also help reduce abandonment. Learn how to add Amazon Payments to your website.

  • Anna Earnest

    Seller Success Story – Flemish Linen

    This week on the Sell More blog, Amazon Webstore customer Flemish Linen’s new site is reviewed. The site features fine linen goods for the table, bed, bath, and kitchen sold by Flemish Linen and delivered directly to customers’ homes.

    What elements stood out to the Webstore Team? Most noticeable is the compelling homepage hero graphic that rotates through a series of browser-wide, eye-catching images. Since Flemish Linen sells globally, the new design displays their various international online storefronts at the top right of the page header, allowing site visitors to easily navigate to a different country’s online store.

    Read the full review on the Sell More blog, or contact Amazon Webstore about your own website redesign here.

  • Anna Earnest

    Tips from the Trenches – Bundle Monster

    You can read a number of inspirational stories from Amazon sellers here on the Seller Success Blog. But what happens when it’s not all smooth sailing? Check out “Tips from the Trenches,” a new feature on the Seller Success Blog, where real-life sellers share how they solved a particularly tricky business problem.

    Problem: Honolulu business owner Ren Wu was incurring high shipping costs by being far from the mainland United States. “Shipping from Hawaii is not that convenient and it's expensive, especially for bulk items,” Ren explains.

    Solution: Ren researched the Fulfillment by Amazon (FBA) program and saw that it was “very cost-effective and very competitive in its prices.” Although Bundle Monster still maintains a warehouse in Honolulu to ship some orders from the Bundle Monster website, Ren uses FBA's multi-channel option for everything else they sell on Amazon and Bundle Monster. “We find that using multi-channel FBA is quite competitive,” he explains. “Amazon's fulfillment service also handles a lot of our customer service, which alleviates a lot of the customer e-mails that we got previously.”

    Read more about Bundle Monster here, or learn how to sell on Amazon yourself.

  • Anna Earnest

    Tips from the Trenches – Element Jewelry

    You can read a number of inspirational stories from Amazon sellers here on the Seller Success Blog. But what happens when it’s not all smooth sailing? Check out “Tips from the Trenches,” a new feature on the Seller Success Blog, where real-life sellers share how they solved a particularly tricky business problem.

    Problem: For Kathy Wojtczak of Element Jewelry, success was welcome but started taking a huge toll on her life: “I was thrilled to see the orders pouring in, but of course all those orders still had to be packaged up and shipped out. Things were much better because at least I was at home, but my home office was always filled with jewelry. I was spending five to six hours a day just picking and boxing the orders, printing packing slips, typing up shipping labels, driving to the post office— all while trying to keep up with everything else I had to do.”

    Solution: Switching to Fulfillment by Amazon let Kathy enjoy a much easier work schedule. “Shipping through Amazon really gave me my freedom back. Now I just send my inventory to Amazon and let the warehouse manage the rest. I only need to work in front of the computer for a few hours a week, where it used to be sixty hours a week.”

    Read more about Element Jewelry here, or learn how to sell on Amazon yourself.

  • Anna Earnest

    Tips from the Trenches – cirdan books

    You can read a number of inspirational stories from Amazon sellers here on the Seller Success Blog. But what happens when it’s not all smooth sailing? Check out “Tips from the Trenches,” a new feature on the Seller Success Blog, where real-life sellers share how they solved a particularly tricky business problem.

    Problem:  For Barry and Lisa, running cirdan books out of their Florida garage made sense until Hurricane Wilma blew through. “We almost completely lost our roof,” Barry recalls. “There was no power for a week, no gas…. I was grateful we were alive, but I was tearing my hair out about the business.” Barry’s neighbors let him use their generator to try to keep up with orders, but he shuddered to think how easily he could have lost his entire inventory—and his livelihood along with it.

    Solution: Barry and Lisa decided to have Fulfillment by Amazon handle their warehousing and shipping. “When you’re on your own, there are always catastrophes that can happen,” says Barry. “It may not be a hurricane, but computers crash, service providers go down, or Stamps.com might be out for a day.... With Amazon, small businesses can find peace of mind regarding these kinds of calamities. And we’re selling more than ever.”

    Read more about cirdan books here, or learn how to sell on Amazon yourself.

close